Why clariti® 1 day is CL Staff’s Choice for New Contact Lens Wearers

A successful contact lens wearing experience can rely on many factors. For new wearers, lens handling ranks among the top make-or-break reasons for success.1,2 In fact, nearly one-quarter of new wearers cite handling as the main reason they walk away from contact lenses within the first year.1

clariti® 1 day lenses are known for their unbeaten and superior handling in ease of insertion and removal compared to the competition.*3  For ophthalmic technicians and contact lens staff, clariti® 1 day’s ease of handling contributes significantly in the wearing success for those patients new to contact lenses.4

Most contact lens support staff affirm clariti® 1 day is their first choice for new wearer insertion, according to results of a recent survey.5 Further, more than 3 out of 4 contact lens support staff agree clariti® 1 day lenses are easy for patients to remove.6

“When patients become confident about insertion and removal, it’s one less thing they have to worry about,” says ABO-NCLE certified optician Molly Otworth.  “If I&R (insertion and removal) training doesn’t go well, putting in your contacts every morning or taking them out at night can become something that a patient dreads. If I dreaded putting in my contact lenses, I would likely go back to wearing glasses.”

From handling to value, to everything in-between, here are five reasons why clariti® 1 day is contact lens support staff’s go-to lens for neophyte wearers.

1. Benefits of a Daily Disposable SiHy

In her experience, daily disposable lenses are always a good choice for new wearers, Molly says. “Not having to clean and store a lens is a plus for someone just starting out. Also, clariti® 1 day lenses are made of silicone hydrogel material which provides ocular health benefits",” she adds. 

Additionally, SiHy lenses are often easier to handle for new wearers during application and removal training since they are slightly firmer compared to hydrogels.7

2. Positive Patient Feedback

A strong majority, or 82%, of contact lens support staff, characterize their new patients’ experience with clariti® 1 day as positive.8   

For Molly, this is a frequent scenario she encounters in day-to-day practice. “Patients typically express how happy they are with clariti® lenses.9 They like the convenience of a one-day lens, and they’re very satisfied with vision and comfort.‡§ I also find that patients are happy with the price point of these lenses.”

3. Easy I&R Training

Based on the recent survey findings, nearly 8 out of 10 contact lens support staff agreed new patients can handle clariti® 1 day contact lenses quickly and with a high level of confidence within a week.4 

Successful I&R can also lead to successful contact lens wear and reduce drop out, Molly says. “I think once a patient is able to insert the lens for the first time on their own, they become much more confident, and the idea of touching their eye isn’t so scary,” she adds. “Coordination is another factor I find that can make I&R difficult.  This is one reason why clariti® 1 day is a go-to for me. In my experience, clariti® lenses hold their shape well on the patient’s finger, making coordination smoother.”

4. Net Plastic Neutral

In 2021, CooperVision pioneered the first net plastic neutral contact lens in the U.S. with clariti®.|¶**10

“This is something I share with a patient when they are considering purchasing a supply of lenses or if they have any reservations about waste associated with a daily lens. Net plastic neutrality is a bonus that makes clariti® such a great lens choice,” Molly explains.

5.  clariti® 1 day Overall for the Win

Comfort, handling, and patient feedback represent the top reasons why contact lens support staff have a positive experience with clariti® 1 day when fitting patients new to contact lenses.11   Additionally, nearly 8 out of 10 of contact lens support staff are likely to recommend clariti® 1 day to their friends and family.12     

“clariti® 1 day lenses are a first choice of mine when fitting a new patient. They are an obvious choice because they are a daily replacement,” Molly continues. “But they are also a great price point for a silicone hydrogel material. I find that new patients think clariti® lenses are easy to handle.††13  They are also made in a wide power range.14 This is something I find helpful because for many patients, I don’t even have to think about whether the lens is made in the power they need.14 I can just assume it is.” 

Find out more about the clariti® 1 day family of lenses, and discover staff training resources in CooperVision’s Online Success Center.

Molly Otworth is an ABO-NCLE certified optician.

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* Vs DAILIES TOTAL1®, Miru 1day UpSide, DAILIES® AquaComfort PLUS®, 1-DAY ACUVUE® MOIST & PRECISION1®.

† With higher oxygen delivery than hydrogel materials, SiHy materials minimize or eliminate hypoxia-related complications during daily wear.

‡ Observational satisfaction survey involving 1718 patients (new lens wearers n=1091, refitted lens wearers n=627) who were fitted with clariti® 1 day.

§ Observational satisfaction survey involving a subset of hydrogel lens wearers who were fitted with clariti® 1 day: 88%, top 2 boxes - comfort very good or good.

| clariti® 1 day is defined as orders and includes clariti® 1 day sphere, clariti® 1 day toric, and  clariti® 1 day multifocal product sold & distributed by CooperVision in the US.  

¶ Net plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways. CooperVision purchases credits equal to the weight of plastic in clariti® 1 day orders in a specified time period.  clariti® 1 day plastic is determined by the weight of plastic in the blister, the lens, and the secondary package, including laminates, adhesives, and auxiliary inputs (e.g. ink). 

** Based on top 4 global contact lens manufacturers.

††87% very good or good ease of handling.

References:

  1. Sulley A, Young G, Hunt C, McCready S, Targett MT, Craven R. Retention Rates in New Contact Lens Wearers. Eye Contact Lens 2018;44 Suppl 1:S273-S282.

  2. Dumbleton K, Woods CA, Jones LW, Fonn D. The impact of contemporary contact lenses on contact lens discontinuation. Eye Contact Lens 2013;39:93-99.

  3. CVI data on file, 2019, 2020 & 2021. Clinical studies with clariti® 1 day vs DAILIES TOTAL1® n=19, Miru 1day UpSide n=53, DAILIES® AquaComfort PLUS® n=65, 1-DAY ACUVUE® MOIST n=55 & PRECISION1® n=47; either statistically significant differences in favor of clariti 1 day for ease of application (vs ACUVUE 1 DAY MOIST, DAILIES AquaComfort PLUS & Miru 1day UpSide), ease of removal (vs DAILIES TOTAL1) & preferece (vs Miru 1day UpSide) or no statistically significant differences (p<0.05) for preference or ratings for ease of application or handling at follow up.

  4. CVI data on file 2024. US online survey: clariti® 1 day research; N=250, contact lens support staff that have fit a clariti® 1 day. 78% strongly agree/agree.

  5. CVI data on file 2024. US online survey: clariti® 1 day research; N=250, contact lens support staff that have fit a clariti® 1 day. 52% say clariti® 1 day is their first-choice lens.

  6. CVI data on file 2024. US online survey: clariti® 1 day research; N=250, contact lens support staff that have fit a clariti® 1 day. 77% strongly agree/agree.

  7. Harthan J, Man MK. What factors matter in contact lens selection? Review of Optometry. Aug. 15, 2022. Accessed 7.8.2024. https://www.reviewofoptometry.com/article/which-factors-matter-in-contact-lens-selection#:~:text=Cornea%20Shape%20and%20Pupil%20Size,often%20guide%20initial%20lens%20selection.

  8. CVI data on file 2024. US online survey: clariti® 1 day research; N=250, contact lens support staff who led insertion and removal training of a clariti® 1 day lens.

  9. CVI data on file 2019. Randomized, double-masked, 1-week DD dispensing study with clariti® 1 day, single site UK, n=54. 

  10. CVI data on file, 2022.

  11. CVI data on file 2024. US online survey: clariti® 1 day research; N=250, contact lens support staff that have fit a clariti® 1 day.

  12. CVI data on file 2024. US online survey: clariti® 1 day research; N=250, contact lens support staff that have fit a clariti® 1 day. 79% extremely likely/likely.

  13. CVI data on file 2018. Observational survey with 171 ECPs in France. 1091 new wearers fitted with clariti® 1 day.

  14. CVI data on file, 2020. Rx coverage database n=101,973 aged 14 to 70 years.