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Practitioner home > ECP Viewpoints℠ > Practitioner Blog
picture of blocks that spell out Gen Z
From X to Z: Unpacking the Generational Divide in Contact Lenses: Part 1

Dr. Roxanne Achong-Coan delves into how Gen Z, Millennials, and Gen X prioritize different aspects of their contact lens experience.

A happy mother and daughter outside.
3 Shifts to Help Parents See the Value of Early Myopia Treatment

Dr. Adam Peiffer shares his top 3 myopia management pivots that can improve a practice’s approach to treatment and more.

Huong Trinh, third-year optometry student at Western University of Health Sciences
Building Balance in Optometry School

Western University of Health Sciences student Huong Trinh describes how to maintain balance in optometry school, become a stronger student doctor in clinic and stay grateful through it all.

An image of Dr. Karen Walsh of CooperVision
CooperVision’s Karen Walsh Appointed to Boards of IAPB and Optometry Giving Sight

Supporting its mission to eradicate preventable blindness, CooperVision is Optometry Giving Sight’s largest all-time donor and a Global Gold Sponsor of the organization.

Picture of father and daughter outside smiling and talking
A Decision Built on Trust: Parents Want MiSight® 1 day for their Children with Myopia

These videos with real parents share the real difference MiSight® 1 day is making in their children’s lives.

CooperVision recently donated 900 plus books from its elementary school inspired trade show booth to The Ron Clark Academy in Atlanta.
CooperVision® Elementary’s Legacy Lives on Through Its Books

The company donated more than 900 books from its recently retired trade booth to The Ron Clark Academy middle school in Atlanta, GA. 

a close up shot of a young female optometrist with a patient in the exam room
What Makes Optometry Great

 Dr. Mark Schaeffer of MyEyeDr. shares his journey into optometry, inspirational advice for new ODs, and the many rewards the profession offers to its close-knit community.

picture of bookkeeper planning financial strategy and crunching numbers
Five Strategies to Guide New ODs to Financial Success

Dr. Chrisopher Lopez of ODs on Finance describes five key strategies for new to practice ODs to get on the right path for financial success.

close-up headshot of dr. cindy shan
Build Your Specialty Practice (Associate Version)

Dr. Cindy Shan offers a comprehensive, practical guide for new ODs to plan, launch and grow a specialty service within a larger private practice.

open for business sign hanging on business door
Five Strategies I Used to Open My Private Practice

From hiring the right team to identifying a unique blueprint of patient care, Dr. Manveen Bedi describes her journey in opening her private practice cold.

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