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Practitioner home > ECP Viewpoints℠ > Practitioner Blog
CooperVision recently donated 900 plus books from its elementary school inspired trade show booth to The Ron Clark Academy in Atlanta.

CooperVision® Elementary’s Legacy Lives on Through Its Books

The company donated more than 900 books from its recently retired trade booth to The Ron Clark Academy middle school in Atlanta, GA. 

  • Read more about CooperVision® Elementary’s Legacy Lives on Through Its Books
a close up shot of a young female optometrist with a patient in the exam room

What Makes Optometry Great

 Dr. Mark Schaeffer of MyEyeDr. shares his journey into optometry, inspirational advice for new ODs, and the many rewards the profession offers to its close-knit community.

  • Read more about What Makes Optometry Great
picture of bookkeeper planning financial strategy and crunching numbers

Five Strategies to Guide New ODs to Financial Success

Dr. Chrisopher Lopez of ODs on Finance describes five key strategies for new to practice ODs to get on the right path for financial success.

  • Read more about Five Strategies to Guide New ODs to Financial Success
close-up headshot of dr. cindy shan

Build Your Specialty Practice (Associate Version)

Dr. Cindy Shan offers a comprehensive, practical guide for new ODs to plan, launch and grow a specialty service within a larger private practice.

  • Read more about Build Your Specialty Practice (Associate Version)
open for business sign hanging on business door

Five Strategies I Used to Open My Private Practice

From hiring the right team to identifying a unique blueprint of patient care, Dr. Manveen Bedi describes her journey in opening her private practice cold.

  • Read more about Five Strategies I Used to Open My Private Practice
A photo of optometrist Essence Johnson, Executive Director of Black Eyecare Perspective and Director of Healthcare Careers at Uplift Education.

Why Diversity, Equity, and Inclusion Matter in Optometry

For those just entering the profession, Dr. Essence Johnson shares ways to build a culture of DEI within your practice and beyond.

  • Read more about Why Diversity, Equity, and Inclusion Matter in Optometry
a group of people in a circle holding their hands together to symbolize teamwork and support

Unparalleled Partnership: Supporting Optometry

From legislative advocacy to supporting future contact lens leaders, here are six key ways that CooperVision supports the profession.

  • Read more about Unparalleled Partnership: Supporting Optometry
Dr. Bryan Heitmeyer, OD, MBA, of ClearVue Vision Center

Maximize the New Contact Lens Wearer Opportunity with clariti® 1 day multifocal 3 Add

Dr. Bryan Heitmeyer shares why the new clariti® 1 day multifocal 3 Add is a go-to choice for new wearers.

  • Read more about Maximize the New Contact Lens Wearer Opportunity with clariti® 1 day multifocal 3 Add
a happy female college student walking to class

Building Community and Leadership in Optometry

CooperVision’s Student Contact Lens Leadership and Myopia Leadership societies offer students a wealth of opportunities and a launchpad for success.

  • Read more about Building Community and Leadership in Optometry
student writing in a notebook and holding lightbulb, indicating learning and new ideas.

Essential Resources for Eye Care Excellence

CooperVision offers an innovative, learning ecosystem and suite of immersive programs for students and beyond.

  • Read more about Essential Resources for Eye Care Excellence
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