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Practitioner home > ECP Viewpoints℠ > Practitioner Blog
Picture of a chalkboard with the words Gen Z written on it
From X to Z: Unpacking the Generational Divide in Contact Lenses Part 2

Dr. Roxanne Achong-Coan shares insights on how ECPs and their teams can bridge the generational gap in contact lenses and best communication with patients of all ages.

cropped photo of mother and daughter talking to their optometrists about vision and eye health.
Treat the Condition, Not Just the Blur: Lead with Myopia Control

Here are 5 other key reasons to start the myopia conversation with MiSight® 1 day

smiling young woman sitting outside on a bench with headphones on
Made for More Success with MyDay®

Dr. Sahil Dosaj shares his top five reasons why MyDay® is his go-to contact lens family for all his patients.

Blair Coffman is a third-year student at the University of the Incarnate Word Rosenberg School of Optometry
Building a Strong Foundation in Optometry School: Year 1

Third-year student Blair Golightly Coffman offers a roadmap on how to succeed during year one of optometry school.

close-up of woman holding contact lens on her finger
Quick-hitting Toric Fitting Tips from the Experts

Leading ECPs describe how shared technologies make it easy to switch patients from Biofinity® toric to MyDay® toric. 

smiling young woman outside while hiking
Say Yes to More Patients with Made-to-Order Contact Lenses

Biofinity® XR toric and Biofinity® toric multifocal can open doors that some patients with unique prescriptions previously thought weren’t possible.

picture of smiling woman outside with CooperVision Made Better logo next to her
We Believe in MADE BETTER: CooperVision Launches Its Next Step in Sustainability

The MADE BETTER™ Promise is about making smarter, more sustainable choices for our participating contact lenses, starting with the MyDay® family.*1

three smiling college students on the campus quad
Calling Future ODs: Join the Myopia Collective’s First Class of Student Change Agents

For the first time, The Myopia Collective is welcoming Student Change Agents to join OD Change Agents in its mission to drive the practice of myopia management as standard of care.

Logo of the Myopia Collective, a partnership between CooperVision and the American Optometric Association
CooperVision and the American Optometric Association Open Applications for Change Agents in The Myopia Collective

The program enters its third year with expansion across 15 states and introduces student change agents.

picture of blocks that spell out Gen Z
From X to Z: Unpacking the Generational Divide in Contact Lenses: Part 1

Dr. Roxanne Achong-Coan delves into how Gen Z, Millennials, and Gen X prioritize different aspects of their contact lens experience.

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