March 24, 2011
We launched our new corporate positioning in New York City last week, kicking off with a logo unveiling event on the floor of the New York Stock Exchange.
“Our new brand positioning reflects our commitment to bring a perspective that creates real advantages for our customers and wearers,” said Dennis Murphy, president, the Americas, CooperVision. “We appreciate that no two eyes, no two patients, and no two days are ever the same. That’s why we take a different approach to contact lenses in terms of how we develop and produce our lenses and how we partner with our customers."
Welcome to a new perspective on contact lenses - we are refreshing our look to best reflect our unique offering to eye care professionals and lens wearers. You will notice we are introducing a colorful, refreshing new look. You will soon notice new packaging that reflects the imagery shown to the left. To see more photos from our logo unveiling event at the New York Stock Exchange, please click here.
Tell us what you think of our new logo!