2024 Honorees
CooperVision’s Best Practices℠ Program celebrates eye care professionals that are elevating the industry through their excellence in patient care, business development, and community support. This prestigious group has demonstrated the highest level of commitment to achieving this excellence and are providing valuable insights to help other practices grow. CooperVision is proud to honor the following eye care professionals and their teams as the 2024 Best Practices℠ honorees.
Apple Valley, MN
For Patrick Wellik, OD, practice owner of Apple Valley Eye Care, being an optometrist means so much more than providing quality eye care—it means being an educational resource to each and every one of his patients. Dr. Wellik has made it a priority in his practice to go above and beyond when it comes to patient education, especially regarding myopia management. From informative materials to patient training and education to the practice’s team of myopia management consultants, Apple Valley Eye Care never misses an opportunity to educate their young patients and their parents about the severity and long-term implications of untreated myopia, and what can be done to slow its progression. In addition to myopia management, the practice offers comprehensive eye exams, contact lenses and specialty contact lenses, ocular disease management, emergency services, and more.
West Harrison, IN
The mission at Bright Family Eye Care is to provide a locally focused, high-tech, and personalized experience for patients at every stage of life. The one-on-one approach that the team at Bright Family Eye Care takes with its patients is what sets it apart from other practices. Each appointment is a unique, individualized experience during which patients can feel comfortable asking questions and explore their options based on what best suits their specific lifestyle and visual needs. Since starting her business from scratch in 2013, Samantha Hornberger, OD, practice owner, has grown her practice to offer a myriad of services including comprehensive eye care, dry eye management, contact lenses, and myopia management.
Canby, OR
Since opening its doors in 2011, Canby Eyecare has prioritized innovation through technology, providing its patients with the latest-and-greatest tools, equipment, and resources available in the industry. Committed to introducing at least one new piece of equipment each year, Ashley McFerron, OD, practice owner, addresses and manages many eye care conditions ranging from dry eye and glaucoma to cataracts, myopia, macular degeneration (AMD), and more. Through the practice’s advanced diagnostic technologies, they remain committed to improving the quality of life of patients within the Canby community through enhanced vision.
Eagle Mountain, UT
Tyler Barney, OD, practice owner of Eagle Vision believes his team is his practice’s greatest asset. The practice’s mission is to enrich lives and provide professional eye care as if everyone who walks through the doors is family. Since opening in 2014, Dr. Barney has built his practice around his team’s greatest assets, creating positions based on the strengths of each individual team member. This approach has not only empowered the staff, it has enabled significant practice growth. Eagle Vision believes in providing superior family eye care, offering services catered to patients of all ages, from young children to senior citizens. No matter a patient’s needs, Eagle Vision strives to provide a personalized experience where its patients can feel truly cared for.
West Fargo, ND
McCulley Optix Gallery opened its doors in 2006 as a 1,400-square-foot practice with one doctor and one staff member. Today, the now 6,400-square-foot, state-of-the-art practice boasts six exam rooms, 14 staff, and several eye care services ranging from pediatric care to specialty contact lenses, to dry eye treatment and everything in between. Practice owner Melissa McCulley, OD, is committed to providing her patients with an unmatched experience by staying on top of the latest trends in technology. No matter what brings a patient into the office, everyone receives an OCT scan, a Neurolens screening, and Optos retinal imaging to help detect systemic and ocular retinal diseases as early as possible.
Birmingham, AL
Mark Schaeffer, OD, of MyEyeDr. believes that his staff is the backbone of the practice’s success. Education is a key pillar of the practice—for both staff members and patients. The team participates regularly in team meetings and bi-weekly lunch-and-learn sessions with various sales representatives and industry professionals to stay sharp on the latest trends and technologies in eye care. These insights are then extended to patients,helping to keep them informed on all their eye care options. Dr. Schaeffer and team are constantly pushing themselves do “be better and do better” for the benefit of the practice and its patients and are open to trying new techniques and ideas that will elevate how they deliver eye care.
San Carlos, CA
The motto at Optometric Center for Family Vision Care and Vision Therapy is to “change lives, one pair of eyes and one person at a time.” Carole Hong, OD, practice owner, believes that finding a niche specialty and building your practice around it is the key to success. For her, it is vision therapy. Dr. Hong is board certified in vision development and vision therapy by the College of Optometrists in Vision Development (COVD), an international organization dedicated to educating, advocating, and certifying optometrists in developmental vision care and therapy. In addition to vision therapy, the practice offers services ranging from comprehensive eye care, dry eye, and myopia management.
Morrisville, NC
Specialty eye care has become a driving force for success at TrueVision Eye Care. Over the years, practice owner Alecia Barnes, OD, has built a strong referral network with local ophthalmologists and optometrists to provide advanced care for keratoconus, post-surgical complications, corneal scarring, and myopia management. In 2019, the practice opened a second location with a focus on pediatric vision care through vision therapy. The TrueVision staff is committed to creating its own educational video content so patients are empowered to learn more about their eye health even after their appointment has ended. With such a strong commitment to pediatric vision development, TrueVision offers a free kids day community event during back-to-school season during which pediatric eye exams are offered all day long.
San Francisco, CA
Selena Chan, OD, practice owner of Pacific Rims Optometry, says that her staff is the cornerstone of her practice and recognizes the critical role they play in providing high quality care. The trilingual team includes a counselor who’s responsible for effectively communicating the benefits of the practice’s services—which focus on myopia management and specialty contact lenses—to patients and their parents. The practice’s patient-centered mindset prioritizes individualized care, responsiveness to patient needs, and integrating cutting-edge technologies to provide optimal outcomes. Pacific Rims Optometry’s commitment to continuous improvement has earned the trust and loyalty of both patients and referring physicians, solidifying its position as a community leader in myopia management and specialty eye care.
San Antonio, TX
While Stone Oak Vision Source offers its patients a wide range of services including comprehensive eye exams, dry eye, and even facial aesthetics, it is its myopia management practice that sets it apart. Chandler Mann, OD, practice owner, built his myopia management practice from the ground up, working to build a referral network within his community by reaching out to local pediatricians. Dr. Mann now has more than 45 children enrolled in his practice’s myopia management program, and that number continues to grow each week. Speaking regularly with elementary school nurses and working alongside pediatricians in the area, Dr. Mann has found his passion in advocating for early intervention and implementing myopia management treatments for children.
Edina, MN
The Cornea & Contact Lens Institute of Minnesota is a practice dedicated to specialty contact lenses. Practice owner Zachary Holland, OD, purchased the clinic in 2020, offering services beyond comprehensive eye care, including contact lenses and specialty contact lenses, dry eye management, myopia control, and clinical research. Each patient is seen as a unique puzzle for which the staff uses all the tools at its disposal to create custom lenses that achieve the best visual results for each of its patients. Whether it’s a simple eye exam or treating a condition that requires in-depth diagnosis, the team at Cornea & Contact Lens Institute of Minnesota provides undivided attention to each of its patients and are dedicated to providing the highest level of eye care.
Hattiesburg, MS
Megan Lott, OD, of Belle Vue Vision Care says it was her destiny to become an optometrist and share the gift of vision with others. Dr. Lott opened her practice in 2016 with a focus on vision therapy and pediatric vision, but has since grown to do much more, including brain injury rehabilitation and myopia management. She and her associate, Willis Maples, OD, are the only two full-time practicing fellows of College of Optometrists in Vision Development (COVD) in all of Mississippi. With each patient who walks through their doors, they look beyond just their eyes and into their overall health and quality of life.
Rio Rancho, NM
For Tracy Ho, OD, practice owner of City of Vision Eye Care, being an optometrist means being a powerhouse of resources for patients. Dr. Ho has made it a priority to go above and beyond when it comes to patient education to empower them live their lives to the fullest. But it’s not only the patients at City of Vision who leave feeling empowered, it’s the staff. The practice is committed to giving back to the community through its “City of Vision Cares” campaign, in which the practice regularly donates to a charity of their choice every month. City of Vision is the only clinic in the state of New Mexico to have both a pediatric optometrist and ocular disease optometrist. Services include—but are not limited to—comprehensive eye care, infant eye exams, vision therapy, myopia management, macular degeneration, and treatment of a variety of rare or uncommon eye diseases.
Chicago, IL
The mission at The Chicago Lighthouse is to serve the blind, low vision, disabled, and veteran communities. As a not-for-profit, the practice is uniquely positioned to provide charitable care in its clinic on a regular basis. Practice owners Kelly Scherer, OD, and Kara Crumbliss, OD, are reminded daily by their patients that life is what you make of it. This sentiment fuels their passion for applying their skillsets to leave an everlasting impact on each of their patients. Committed to providing the highest level of eye care, rehabilitation and social support, the team at The Chicago Lighthouse goes beyond eye care by discussing with patients the challenges they face in receiving equitable access to healthcare, education, and employment. Through these efforts, the practice advocates not only for its patients, but the community at large.
Spartanburg, SC
Janet Wilson, OD, owner of Bella Vision, owes much of her practice’s success to her quality team. The staff at Bella Vision prioritizes its patients over everything else, going out of their way to build meaningful connections with everyone who walks through their doors. Providing eye care education to its patients—and those outside of eye care—is one of the biggest ways that Bella Vision contributes to its community. In fact, Dr. Wilson has been known to speak at local schools and colleges, participate in local symposiums, and has even spoken to the state’s athletic trainer’s association on brain injury and its impact on the vision system. Bella Vision offers a wide range of eye care services, but focuses primarily on two specialty areas: vision therapy and dry eye treatment.
Greenwood Village, CO
The doctors and staff at Hellerstein & Brenner Vision Center P.C. are highly trained beyond routine eye care, specializing in many realms of optometry including ocular disease, specialty contact lenses, pediatric care, binocular vision disorders, vision and learning, vision therapy, and more. Practice owner Lynn Hellerstein, OD, believes that staff is core to the practice. The team shares values that drive the practice’s success, which include putting the team first, striving for personal and professional growth, and doing the right thing—for each other, for the practice, and for their patients. Dr. Hellerstein is an award-winning author who has published four books and several academic works. The doctors at Hellerstein & Brenner Vision Center P.C. are each dedicated to giving back to the community and the profession. Of the five doctors, each has or currently serves as a board member or volunteer for many optometric and non-optometric associations.
Concord, NC
For Robert Africano, OD, practice owner of North Carolina Primary Vision Care Associates—a practice within the National Vision Doctor of Optometry Network—it is a personal passion to mentor young optometrists. After completing a teaching residency at Salus University, Dr. Africano decided that participating in optometric education was something he wanted to integrate into his own practice. Today, his practice acts as a training ground for fourth-year optometry students, providing externship opportunities for students from the Illinois College of Optometry, New England College of Optometry, Pacific University, and Salus University. Because the practice in many ways operates as a professional classroom, North Carolina Primary Vision Care Associates prioritizes the integration of innovative new technologies, as well as a focus in clinical and professional development. Currently, the practice is investigating the use of headset visual machines and how they can be used for patient testing. The technologies the team chooses to adopt benefit not only the doctors, students, and staff, but the practice’s patients as well.
Morrisville, NC
Specialty eye care has become a driving force for success at TrueVision Eye Care. Over the years, practice owner Alecia Barnes, OD, has built a strong referral network with local ophthalmologists and optometrists to provide advanced care for keratoconus, post-surgical complications, corneal scarring, and myopia management. In 2019, the practice opened a second location with a focus on pediatric vision care through vision therapy. The TrueVision staff is committed to creating its own educational video content so patients are empowered to learn more about their eye health even after their appointment has ended. With such a strong commitment to pediatric vision development, TrueVision offers a free kids day community event during back-to-school season during which pediatric eye exams are offered all day long.
Long Beach, CA
Robert Clark, MD, owns South Bay Family Eye and believes in “following the science” to deliver quality patient care. His involvement in local and state associations enables him not only to be a better doctor, but to shape the future of the profession. The three specialty areas of focus that distinguish South Bay Family Eye are myopia control, premature infants, and vision therapy, but the practice offers many other services including comprehensive eye exams, contact lens fitting and training, diabetic eye screening, glaucoma screening, and cataract evaluation and treatment. The practice moved into a new facility in summer 2022 that is designed with the patient in mind, featuring modern technologies such as iPad systems, an OCT, virtual reality visual field tester, and other equipment designed to enhance the patient experience. The biggest enhancement since the practice’s move has been its after hour and emergency care services. The practice’s clinicians can be reached at any time, have cloud-based access to all patient records, and can request photos or other telehealth information prior to making a more informed, triage decision.
Apex, NC
“Patient centric” is how David Holler, OD, would use to describe his practice, Clarity Vision. Strong patient communication and education are a must. The team at Clarity Vision undergoes a rigorous training process to reinforce the importance of customer service, and to deliver the best care to meet the individual needs of each patient. The team at Clarity Vison is committed to delivering personalized services to each of its patients from the second they walk in the door. In 2019, the group formed “Clarity for Kids,” an initiative that enables each practice location to give back to a local children’s charity of their choice, providing support that goes beyond eye care.