Congratulations to Janice Gaub, our Senior Director of Marketing and Internet, who was recently named one of Vision Monday's Top 40 Most Influential Women in Optical. Janice was nominated in the Innovators category and chosen because “she is bringing her great experience to bear in teaching eyecare professionals how to utilize the web and social media as practice building tools.”
A Pacific Northwest native, Gaub grew up outside Seattle, getting her undergraduate degree from the University of Puget Sound in international affairs and foreign language. She then went on for her MBA from Seattle University while she was working and learning many lessons from her family’s retail/wholesale grocery business, which taught her a great deal about the power of data and providing value to the customer.
She began a range of jobs in the consumer packaged goods realm, which took her around the country, first as brand and marketing manager for such companies as Olympic Home Care, Paragon Trade Brands and Nile Spice Foods. She was VP of marketing for Gargoyles Performance Eyewear and Hobie Polarized Sunglasses from ‘95 to ‘97 and joined Eddie Bauer, Inc as divisional VP brand marketing.
As the internet became a new marketing force, Gaub joined Drugstore.com as its VP marketing and site management and then moved to Kodak, where she was chief marketing officer and VP for the company’s professional division and ultimately, director of corporate branding. She moved on to become VP of consumer marketing for Shutterfly.com, eventually moving to Rochester, N.Y.
In 2009, she joined CooperVision where there is a growing recognition of the internet and social media’s role in building connections with patients and practitioners. “We are looking to make the practices more effective and activate social media efforts, like our new teen campaign and help them directly build up their sites and presence online.” Gaub’s team also includes six social media consultants, now on board to help doctors understand the potential.
SHE SAYS...“It’s about continuously learning, believing in yourself and staying balanced. Be confident in what you do and do it with grace and poise."
Read more about Janice and the other 39 Most Influential Women in Optical at VisionMonday.com.