CooperVision presented the second in the Best Practices webinar series, "Best Practices to Get You Back to Practice" on June 1st at 8pm. The topic for the second webinar was "Strategies for Bringing Patients Back to Your Office". The webinar featured Best Practices honorees Bridgitte Shen Lee, OD, FAAO, FBCLA of Vision Optique and Jennifer Stewart, OD of Norwalk Eye Care (both 2018 honorees). Additionally, Patrick Thoben and Scott Wiesenfeld of CooperVision's Eyecare Prime division shared technology solutions available through Prime Nexus and LensFerry. Steve Rosinski, OD, Senior Manager of Professional & Academic Affairs for CooperVision, hosted and moderated the conversation.
Drs. Shen Lee and Stewart shared their top tips related to re-engaging patients as practices reopen:
Communicate with Purpose and Compassion.
Utilize e-newsletters, social media and update your website to reflect office closings, new hours, and changes in protocols. Many of us have been closed or changed our office schedules - patients need to know when you are there.
Think Outside the Box.
How can you provide services to patients digitally, through app-based services and remotely? This may include continuation of telemedicine, online stores, remote training for sports vision and vision therapy, digital education (I&R training done via video), touchless office procedures such as patient payment and paperwork. These services can improve patient experience and practice efficiency.
Obtain New Skills and Knowledge.
Use the extra time to learn new skills and obtain certifications, both for your professional development and for your practice growth goals.
Give the Why Behind the Why.
Patients may be unsure about returning to your offices. Make sure to let them know WHY and HOW you are taking steps to protect them. This can include social media posts and stories, confirmation emails, updates to your website, and in person education.
A pdf of these tips can be downloaded here:
Additional information related to Eyecare Prime's suite of products can be accessed and downloaded here:
Tune in June 4th at 8pm for the third webinar in the series, "Using Contact Lenses to Drive Revenue and Patient Retention" featuring Dr. Jennifer Zolman and Dr. Roxanne Coan.
The full lineup of topics, dates and registration pages can be found HERE.