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Have You Made Your New Year's Resolution Yet?

Make it your official New Year’s resolution to improve your social media and web presence

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Go Mobile! Update Your Facebook Fan Page On the Go

There are currently over 500 million people on Facebook - did you know that almost 50% are accessing Facebook through their mobile phone*? While there are downloadable apps to access and update one's personal Facebook profile via a smartphone, we haven't yet seen an app to manage a Fan Page.

So how do you update your business Fan Page while you're on the go? Follow these simple instructions and you're as mobile as ever:

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Changing Lives with the Adopt a Patient (SM) Program

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Proclear EP Challenge Extended

Why fit your patients in Proclear EP? Millions of Americans are turning 40 in the next few years, meaning the market for potential multifocal contact lens-wearing patients is increasing drastically. Proclear EP is the first and only lens designed specifically for emerging presbyopes, providing a perfect way to transition your patients to multifocal contact lenses.

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Help Your Patients See Their Favorite Football Teams Clearly

Football season is here and as fans around the country start to root for their favorite team, we want to make sure that everyone can see their teams clearly — near, far and everywhere in between.

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Mini-Marketing Series: Getting Found Online with Google Places

Recently, I was giving a presentation to a group of eye doctors about Google Places and how to use it for getting found online. To me, it seemed as though a small percentage of them were tapping into the power of Google Places. If you’re interested in learning more about an easy solution to get found quickly online, including step by step instructions, read on…

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Back to School Marketing and Annual Eye Exam Reminder

Are you looking for back to school marketing and messaging assistance? We’ve crafted an email you can use to send to your patients and messages you can post to your facebook fan page to draw attention to the need for an annual eye exam.

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Spotlight on Adopt a Patient Program

Three years ago, we started the Adopt a Patient program to provide third and fourth year optometry students the opportunity for an additional hands-on fitting experience. The program also benefits prospective contact lens patients who are otherwise unable to afford contact lenses.