CooperVision advantage™

What it is

  • An exclusive set of business support services that enable you to attract, retain and grow a loyal patient base.
  • Covers customer service, marketing and much more.
  • Available to your practice to support your practice growth and drive stronger relationships with your patients.
  • Designed to give your practice a real edge over your competitors, whether they are offline or online.


Grow a loyal patient base. Achieve your goals.

For support that helps build patient loyalty, get the CooperVision advantage™.

To find out more,

CooperVision advantage business services include:

Prime NexusSM

We’ve coupled years of experience, and our extensive knowledge of the eye care industry, to create a high-tech, innovative messaging solution, that will manage patient relationships, improve office efficiencies, and drive business success.

  • Automatic appointment messages
  • Online appointment scheduling
  • Simple review management
  • Turnkey patient outreach emails


A secure, cloud-based mobile commerce solution that gives your patients the convenience they have come to expect—being able to order lenses from their doctor on their phone, computer or tablet, and receive shipments at their door.

  • LensFerry checks your EHR to see if the patient has a current prescription to ensure compliance.
  • Pull patients back before they get too far with a ‘1-click-away’ order message that includes their personalized brand of contact lenses and prices.
  • Patients will receive automatic intelligent reminders before their lens supply runs out.
  • Patients can order online from your custom portal, quickly accessible from any digital device and branded to your practice.
  • Subscriptions give patients the option of spreading out their payments over time and the convenience of home delivery.


Reach is a digital solution that drives patients to doctors’ practices through improved online visibility and regular social media posts.


Leverages our expertise and best practice from over 25 years of delivering customized private label service and solutions. We collaborate with you to provide a tailored package to meet your specific needs and objectives. From brand identity development to bringing products to market, supporting their implementation to realizing sales growth, CustomMade is designed around you.

Practice Locator

When a patient is looking for a CooperVision lens-fitting practitioner, they’ll find you. We’ll feature your practice on the practice locator section of our website making you more visible to patients online.


For support that helps build patient loyalty, get the Coopervision advantage.



Why you need it

Because patient retention is key to growing a loyal patient base. And it’s a far more cost-effective way to run a successful practice.

It costs 5 times more to acquire a new customer than retain an existing one1

"Globally the average annual revenue generated by a single contact lens patient can be as high as $326.”2

"Globally it can cost an ECP as much as $24,000 over the lifetime of a single patient who drops out of the contact lens category.”2

"Every year up to 30% of all contact lens wearers drop out.”2


1 Levoy B. Hard Lessons Learned About Patient Loyalty. Optometric Management. Published December 1, 2009. Accessed November 10, 2016

2 Rumpakis J. New Data on Contact Lens Dropouts: An International Perspective. New Data on Contact Lens Dropouts: An International Perspective. Published January 15, 2010. Accessed November 10, 2016