Practice Building

From embracing the opportunities of digital marketing to keeping your staff motivated and engaged, the topics presented here can help you hone your business skills and build your practice while providing quality care to your patients.

Help Your New Wearers for Better Patient Retention

You likely often hear patients say that discomfort is their primary reason for contact lens dropout. That is why we have included resources on our patient web site to help them adjust to their lenses and adopt a healthy, consistent care routine.

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Consumer Insights

As the eyecare industry evolves, it is critical for eye care professionals to remain informed of new studies that can offer valuable practice building insights. CooperVision has produced a series of thought-provoking reports to help eye care professionals learn about the latest category developments and critical insights that can benefit both their practice and their patients. Discover valuable practice building insights from our new category reports by clicking on the button below.

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CooperVision advantage™

This exclusive set of business support services helps you grow a loyal patient base and give your practice an edge over your competitors. Services cover customer service, marketing, and much more.

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Marketing materials

CooperVision offers a wide range of high-impact marketing materials that help your patients understand the benefits of wearing CooperVision^® contact lenses, and also help you take advantage of targeted marketing opportunities.

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Case studies

Learn how the world’s most successful eye care practices distinguish themselves through a combination of excellent patient care, smart office management, and innovative marketing efforts.

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Key performance indicators (KPIs)

Key performance indicators (KPIs) are specific and quantifiable measurements of performance in a business. They can provide critical business insights and illuminate opportunities for greater success.

Supplementing patients’ spectacles

According to research conducted at the London Business School, those patients who wear spectacles and contact lenses are up to 80% more profitable than spectacles-only wearers.

Patient retention through automation

Consumers in today’s healthcare marketplace have more options at their fingertips than ever before. As a result, one of the most decisive challenges for eye care practitioners is ensuring that their existing patients remain with their practice.

Building an effective online presence

The ways in which consumers find healthcare solutions have changed dramatically over the last decade. The internet is now the top resource for health-related questions¹, with one-third of all US consumers reporting that they turn to and trust social media for information on healthcare, symptoms, and physicians.²

Practice marketing as a relationship

As market dynamics rapidly evolve, independent eye care professionals must reinvent their practice and commit to dual roles as vision care providers and business owners.

Patient retention and communication

Every chapter of life presents new vision-related issues and concerns for a patient—and new opportunities for ECPs to help. The more effectively ECPs can shepherd patients through milestones, the more valuable they will be to patients and the more loyalty they will inspire.