Establish your myopia management fees through a streamlined, simple approach that’s adaptable to your practice.
Eye care professionals (ECPs) can’t begin a myopia management program without first setting fees. Although pricing can seem like a daunting task, it doesn’t have to be. Here are some top tips on how you can price with ease and confidence.
Use Your Current Spherical CL Fee Structure as a Baseline
If you’re wondering where to start, one launch point is to consider your existing fee-setting framework for your daily disposable or monthly replacement spherical lenses and at least double it to account for your 6-month evaluation visit. Your MiSight®* 1 day approach can be just as easy to implement as your other soft lens offerings.
Additionally, while some practices use a single line item program fee, other practices may prefer a two-line item set up, which includes professional services plus the cost of materials. Either option can be successful. Just remember to establish your framework early and input the information into your practice management and electronic healthcare record software so you can be comfortable with price setting on an ongoing basis, and most important, start getting children into treatment as soon as possible.
Share Equitable, Easy to Understand Price Points
While single vision sphere and toric soft contact lenses and MiSight® 1 day can have similar visit schedules, you can also draw a parallel when you consider cost per lens. For example, if you break down an annual supply of clariti®1 day lenses vs. MiSight® 1 day, inclusive of services and materials, the cost per day is $2 compared to about $3, factoring in rebates, respectively. It makes sense – you’re getting both the vision correction and the treatment of myopia progression all-in-one.
When considering the fee structure for your myopia control program, this comparison point can not only help you price with confidence, but also empower your staff to share pricing information with equal confidence, and in turn, provide an understandable reference point for prospective myopia families. By not immediately sticker shocking the family with the annual program fee, you can make this treatment feel achievable.
Get Creative, Be Flexible
All myopia families are different, and in this vein, some parents may be more comfortable with flexible lens purchasing options. For example, some parents may decide to purchase a year supply of lenses right off the bat, while a six-month supply at a time may be a better option for others. After all, the 6-month purchase coincides with the frequency of visits to monitor response to treatment.
Also, bring up the possibility of Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs) during the visit, as these benefits can be applied to myopia management programs.
A creative and flexible approach can be especially helpful when multiple children within a single-family need myopia control treatment. Consider mentioning rebates, when applicable, which can go a long way.
Reinforce the Value of Investment
In today’s world where many individuals prioritize multifunctional benefits, it’s important to mention MiSight® 1 day’s 2-in-1 value, as it is the only dual purpose contact lens to both correct vision and control myopia..§1 And, since children with myopia need vision correction, you can reinforce the value of investment by suggesting parents can also give their child a treatment that can help their vision from becoming worse.1
The good news is that investing in treatment continues paying dividends even after the ECP and parent decide when the appropriate time is to stop. Defining this worth and value holds meaning, and every child’s vision is well worth protecting.
* Indications for Use: MiSight® 1 day (omafilcon A) soft (hydrophilic) contact lenses for daily wear are indicated for the correction of myopic ametropia and for slowing the progression of myopia in children with non-diseased eyes, who at the initiation of treatment are 8-12 years of age and have a refraction of -0.75 to 4.00 diopters (spherical equivalent) with ≤ 0.75 diopters of astigmatism. The lens is to be discarded after each removal.
§ Compared to a single vision 1 day lens over a 3-year period.
1. Chamberlain P et al. A 3-year Randomized Clinical Trial of MiSight® Lenses for Myopia Control. Optom Vis Sci. 2019;96(8):556-567
