In an effort to increase awareness of childhood myopia and raise parent interest in visiting Brilliant Futures™ certified practitioners to see if MiSight® 1 day contact lenses are right for their age appropriate child, CooperVision has embarked on a nationwide consumer awareness campaign. Sarah Michele Gellar leads consumer efforts as the official spokesperson for Brilliant Futures™. Wondering what's new and how far the campaign reaches in terms of driving interest in your area? Here are some updates from the week of 10/19/20:
National Media
Sarah Michelle Gellar was featured in an interview in the 10/26 issue of People Magazine , which is on stands now. Sarah explains she has been homeschooling her kids and noticed her son struggling to focus on the screen. After taking him to the eye doctor, he was diagnosed with nearsightedness but didn’t want to wear glasses. Sarah explains that luckily, “he was a candidate for MiSight contact lenses, which have been a game changer”. The article mentions Sarah is now a spokesperson for CooperVision.
People Magazine is read by 13 million people weekly
Influencer Partnerships
CooperVision partnered with influencers and healthcare providers with large parent followings on social media to launch branded content across their various social platforms. These posts were created to provide key information about myopia and Brilliant Futures™ with MiSight® 1 day. This week, four IGTV posts went live across multiple channels including @lauren.stweart_dc [instagram.com] (YouTube [youtube.com]), @daynabolden [instagram.com], @simplysuzys [instagram.com] and @jessicasoakes [instagram.com]. Additionally, Dr. Jen Trachtenberg posted on her Instagram [instagram.com], Facebook [facebook.com] and Twitter [twitter.com] and Dr. Nathan Bonilla-Warford posted on his practice’s Facebook [facebook.com] and Instagram[instagram.com].
Reached over 740K followers
Sarah Michelle Gellar Social Content
CooperVision continued to collaborate with Brilliant Futures™ with MiSight® 1 day spokesperson, Sarah Michelle Gellar, on informative content for her Instagram channel [instagram.com]. This week, Sarah shared an in-feed post and story (four frames) that talked about her son’s journey with myopia, including the signs she noticed when he began struggling with his vision and how family history can potentially influence the development of myopia.
Reached over 3.38MM followers
Facebook Live and IGVT Posts
CooperVision coordinated a Facebook Live [facebook.com] and IGTV [instagram.com] that featured Dr. Andrew Neukirch and a Brilliant Futures™ with MiSight® 1 day patient, Aleena, that provided a firsthand perspective on what it’s like to have myopia and how the Brilliant Futures™ Myopia Management Program can help. This Facebook and Instagram Live was posted on CooperVision’s social media channels and Dr. Neukirch’s page.
Reached 138,665 followers
