It’s never too early for practices to lay the groundwork for the busy back-to-school season. If you’re looking for ways to motivate parents to include a comprehensive eye exam on their child’s back-to-school checklist, CooperVision and The Myopia Collective offer a wealth of resources to help.
Here are 8 ready-made resources courtesy of CooperVision and The Myopia Collective to bolster your practice’s back-to-school action plan.
1. Share this Video:
Visuals can resonate and go far in your back-to-school toolbox. Be sure to share this short yet impactful video, “Ensure Your Kids Are Seeing Their Best” with parents and your wider community.
2. Send this Template to Your E-mail List:
You already have a built-in audience with your practice’s email database. Target parents on your list or distribute this template widely to help get the word out that eye exams are a must before day 1 of school.
3. Connect Big on Social:
Not sure what back-to-school graphic or caption might resonate best with your practice’s followers? Simply right click, save and share these eye-catching and powerfully worded back-to-school social media posts.
4. Build Your Referral Network:
If you’re hoping to launch or expand your referral network, start with this MiSight® 1 day* Pediatrician Intro letter. It provides a great first touchpoint that also illustrates how MDs and ODs share the common goal of helping every child be the best they can be.
5. Engage Kids (and Parents) with this Fun Activity Sheet:
Learning can be entertaining while also provoking action. Share this “Be Wise About Your Eyes” activity sheet where children and their parents can also learn some ABCs about myopia and vision.
6. Showcase this Powerful MD/OD video:
Optometrist Cailyn McHugh, along with pediatric ophthalmologists Rupa Wong and David Epley, share the truth about myopia in this impactful video. Showcase it on your socials and in your practice’s reception area.
7. Access Myopia Mailers, Email Templates, and More!:
Eighty percent of classroom learning is visual. Remind parents of this important fact with back-to-school materials with a call-to-action to schedule a comprehensive eye exam today.
8. Refer Parents to Trusted Online Resources:
MiSight.com offers surround sound education about myopia that’s easy to understand while also answering common questions parents have about myopia and your prescribed treatment for their age-appropriate child.
If you follow these 8 tips, your practice should be well on its way to being back-to-school ready. You can also find additional myopia management learnings and resources at CooperVision’s Online Success Center.
