A Dual Opportunity: Unlock Practice Potential with MyDay® and clariti® 1 day

Since silicone hydrogel daily disposable lenses first became available over fifteen years ago, their benefits have been well-documented: better compliance, better ocular health outcomes vs. reusable CLs, better comfort, and greater convenience for the patient.^1-4 

Based on the noted benefits alone, it may be no surprise that prescribing habits have also swung toward a SiHy daily disposable dominance in recent years.⁵

Dr. Jordan Dau of Dau Family Eye Care in Saint Johns, FL, estimates that 96% of his contact lens patients wear SiHy daily disposables.

 One strategy that has helped him achieve this significant metric is his decision to offer patients both MyDay® daily disposables and clariti® 1 day lens families. While MyDay® and clariti® 1 day are both silicone hydrogel daily disposables, each offers unique advantages for the patient and the practice, he says.

Category Growth with clariti^® 1 day

Studies have illustrated what’s important to new contact lens wearers and the key reasons why they drop out of lens wear.^1,6-8 An investigation by Sulley, et al. reported new spherical lens wearers discontinued wear due to perceived issues with handling and comfort.⁷ Additionally, a recent industry report found cost was the number one concern amongst potential new wearers.⁹

Specific to the category growth opportunity:

• clariti® 1 day offers patients the benefits of SiHy material in a daily disposable lens at a value.¹⁰
• The clariti® 1 day family is also known for its excellent lens handling,^*†11-13 with nearly 90% of new wearers citing that clariti® 1 day is easy to handle.^‡14
• Rounding out the comfort needs of new wearers, clariti® 1 day offers a unique combination of technology and design with WetLoc® Technology¹⁵ and Optimized Comfort Edge™,¹⁶ the latter found in the sphere and multifocal.

“clariti® 1 day is such an easy choice to fit since I know it’s going to be cost effective¹⁷ and a comfortable¹⁸ option for the patient,” Dr. Dau says.

As far as an everyday “workhorse,” the clariti® 1 day family is an excellent entry level silicone hydrogel daily disposable lens, he adds. “For patients concerned about cost, clariti® 1 day is a great first line option.”¹⁷

MyDay^® High-Performance¹⁹ Lens Family Advantage

MyDay® encompasses a high-performance, full family of lenses.¹⁹ Just consider:

• 

  MyDay® lenses feature Aquaform® Technology, which provides a unique balance of high oxygen permeability, high water content and optimum modulus for a soft and flexible lens.¹⁵ These features deliver unsurpassed comfort,^§20 softness, and superb handling.²¹

• MyDay® toric features Optimized Toric Lens Geometry™, which provides patients with astigmatism consistent visual acuity and lens stability.¹⁵
• MyDay Energys® is the first and only 1-day contact lens combining innovative aspheric design and material technology to help tiredness and dryness associated with digital device use.¹⁵
• Additionally, MyDay® daily disposables can provide correction for 99.9% of spherical prescriptions.²²

For patients needing a more specialized prescription^22-24 or are experiencing symptoms related to digital device use,¹⁵ upgrading them to a MyDay® lens is the perfect choice, Dr. Dau says.

“Being able to help patients complaining of eye tiredness and dryness associated with digital device use with MyDay Energys® is a game winner at my practice,"¹⁵ Dr. Dau notes. “Considering SKUs, I have some patients who are -10.00D with -2.25D of astigmatism. I can fit these patients in a daily disposable lens with MyDay® toric. That’s an option you won’t find in other competing SiHy daily disposables.”²³

Strength in Numbers

MyDay® and clariti® 1 day offer a full family of lenses to meet a variety of patient needs. clariti® 1 day was the first complete silicone hydrogel daily disposable contact lens family available in spherical, toric, and multifocal designs. Likewise, MyDay® lenses include spherical, toric, and multifocal, in addition to MyDay Energys®.

For patients with presbyopia, both MyDay® multifocal and clariti® 1 day 3 Add multifocal offer the innovative technology of Binocular Progressive System™, a 3 Add multifocal system that delivers clear vision at all distances, even as a patient’s presbyopia advances.^15,25,26

“Considering technology and the fact that both offer full lens families with a broad range of prescriptions,^22-24,27 I know that between MyDay® and clariti®, I’m going to have a lens to meet almost every patient’s needs,” Dr. Dau says.

The Case for Offering Both SiHy Daily Disposable Lens Families

With rebates and other options, manufacturers have made it easy for patients to purchase annual supplies of daily disposable lenses, Dr. Dau continues. However, if eye care professionals have even a single patient who says they can’t afford a yearly supply of MyDay® lenses, then clariti® 1 day should be in their office too, Dr. Dau suggests.

“clariti® 1 day removes the cost barrier and should be a go-to option for these situations.”^à

He adds, “Offering both MyDay® and clariti® 1 day gives patients the opportunity to have a silicone hydrogel daily disposable lens that ECPs can trust.^¶ There’s no reason not to have both lens families in practice,” he adds. 

Discover more about MyDay® and clariti® 1 day lenses and find additional resources about SiHy daily disposables at CooperVision’s Online Success Center.

Dr. Jordan Dau was born and raised in Lincoln, Nebraska and graduated from the University of Nebraska with a degree in Biosystems Engineering but quickly realized that his true calling was to improve people’s lives through vision, one eye at a time. He attended Southern College of Optometry and graduated in 2015. After practicing in a variety of settings, Dr. Dau opened his own practice as a cold start in 2017 and has been making his mark as a family eye doctor since. Now his practice is known for exceptional patient care, superior products, and innovative technology.