As many eye care practices look for more ways to connect with their sustainability-focused patients, CooperVision will soon launch a digital marketing campaign called “Do One Better.” The initiative educates consumers on the sustainable features of its clariti® 1 day contact lenses and drives potential wearers to the eye care practices that prescribe them. This effort highlights how clariti® 1 day makes a positive impact on the environment and encourages contact lens wearers to “do one better” by choosing a daily disposable lens that benefits their comfort, vision and the planet.1
Beginning in early July, a series of social media and banner ads will lead consumers to coopervision.com/plastic-neutrality, where they can learn about CooperVision’s partnership with Plastic Bank® to make clariti® 1 day the first net plastic neutral contact lens2, the best-in-class sustainable manufacturing processes used to make clariti® 1 day, and the role that contact lens wearers can play in making a difference. To encourage visits to local eye care professionals, consumers can complete a form to receive more information, as well as a coupon for a free trial of clariti® 1 day lenses to bring to their next exam. CooperVision has also engaged several social media influencers to educate their audiences about how to “do one better” with clariti® 1 day.
“The health of our planet is an important issue for so many people, and there is significant focus on the various lifestyle changes we can adopt to make an impact,” said Michele Andrews, OD, Vice President of Professional and Government Affairs, Americas, CooperVision. “We want contact lens wearers to know that asking their eye care professionals about clariti® 1 day is one of those easy ways to make a big difference.1”
1 CVI data on file 2021. clariti 1 day CL considerers sustainability research survey 205 US consumers aged 16-35 years, Decision Analyst, April 2021. 87% of all contact lens considerers agree following exposure to net plastic neutrality description.
2 CVI data on file 2020. Sustainability report, clariti® 1 day in US. Based on top 4 global contact lens manufacturers.