To provide an easy way for eye care professionals and their patients to be more sustainable—and expand the company’s commitment to making a positive impact on the environment—CooperVision announced today a breakthrough partnership with Plastic Bank® that makes its clariti® 1 day family the first net plastic neutral contact lenses.1
Plastic Bank is a social enterprise building ethical recycling ecosystems in coastal communities, that reprocesses the materials for reintroduction into the global supply chain. Collectors receive a premium for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance.. For every box of clariti® 1 day distributed in the United States, CooperVision funds the collection, processing, and reuse of general plastic waste that is equal to the weight of the plastic contained in clariti® 1 day lenses and packaging.2
“Our dedication to the good of the planet has become central to how CooperVision operates. We have a strong record of sustainable manufacturing and operations, focused on areas in which we can make the greatest impact,” said Melissa Kiewe, Vice President of Marketing, Americas, CooperVision. “Plastic plays a critical role in the hygienic delivery and sterile protection of our contact lenses, and how that plastic is managed is important to us. The commitment to making clariti® 1 day net plastic neutral1 is the next step in CooperVision’s sustainability journey—and provides a unique opportunity for eye care professionals to offer even more value to their patients.”3
Read the full press release here. And then join Drs. Michele Andrews and Jennifer Palombi as they discuss this new initiative in the ECP Viewpoints Peer-to-Peer Virtual Learning series, beginning tomorrow night, March 16th, at 7pm Eastern time. To register for this or any of the other upcoming dates and times throughout March and April, CLICK HERE.
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1. clariti® 1 day is defined as orders and includes clariti® 1 day sphere, clariti® 1 day toric, and clariti® 1 day multifocal product sold & distributed by CooperVision in the US. Net plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways. CooperVision purchases credits equal to the weight of plastic in clariti® 1 day orders in a specified time period. clariti® 1 day plastic is determined by the weight of plastic in the blister, the lens, and the secondary package, including laminates, adhesives, and auxiliary inputs (e.g. ink). CVI data on file 2020. Sustainability report, clariti® 1 day in US. Based on top 4 global contact lens manufacturers.
2. Amount is defined as weight. Net plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways. CooperVision purchases credits equal to the weight of plastic in clariti® 1 day orders in a specified time period. clariti® 1 day plastic is determined by the weight of plastic in the blister, the lens, and the secondary package, including laminates, adhesives, and auxiliary inputs (e.g. ink). CVI data on file 2020. Sustainability report, clariti® 1 day in US.
3.CVI data on file 2020. Decision Analyst online survey with 1-day soft contact lens wearers in the U.S., n=304. Top 3 box on 7 point scale.
