New consumer research from CooperVision reveals that the COVID-19 pandemic has led to increased digital device use among Americans, and many are experiencing its effects on their eyes. The survey—conducted among nearly 2,500 adults in the United States—also shows significant opportunity for eye care professionals (ECPs) to discuss digital eye strain with their patients.
The data supports CooperVision’s campaign aimed at educating consumers about the prevalence of digital device use and digital eye strain, which leverages free trial offers to help drive patients into nearby eye care practices. The campaign kicked off with social media and display ads in August, and includes a partnership with digital lifestyle and technology influencer Jessica Naziri.
Read the full press release here.
