When students graduate from optometry school, they are prepared to be clinicians and take care of patients. However, it doesn’t take long for graduates to realize they are much more than doctors. Running an optometry practice requires doctors to be a jack of all trades and manyquicklyrealize they simply don’t have the skill set to run a business—not to mention the knowledge needed to overcome common challengesof practice management. Dr. Jennifer Palombi, Senior Manager of Professional Education and Development at CooperVision®and ECP Viewpoints podcast host, sat down with Dr. Matthew Greene, Owner of Urban Optics,and Dr. Breann Forliti, Owner and CEO at Blaine Eye Clinic,to discuss the importance of long-term planning to a practice’s success—both doctors are Best Practice Honorees.

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