Back to School Marketing and Annual Eye Exam Reminder

Back to School Marketing and Annual Eye Exam Reminder

Are you looking for back to school marketing and messaging assistance? We’ve crafted an email you can customize and send to your patients and messages you can post to your facebook fan page to draw attention to the need for an annual eye exam.

Dear Patients,

Did you know that August is National Children’s Vision and Learning Month? It’s also back to school time! While you’re likely busy getting your children ready for back to school, or prepping yourself for the return to school and/or work, we wanted to remind you of the importance of an annual eye exam. Comprehensive eye exams go beyond the average visual screening and can detect visual problems, eye diseases, and also indicate other health issues. It is recommended that school-aged children and teens get an eye exam yearly.

Vision Monday, the optical industry’s leading news site, reports that 60 percent of children who’ve been identified as “problem learners” actually suffer from undetected vision problems, according to studies from the American Optometric Association. The studies even reported that in certain cases, children have been inaccurately diagnosed with common learning disorders such as attention deficit disorder (ADD) or attention deficit hyperactivity disorder (ADHD).

Now that school is right around the corner and sports seasons are upon us, be sure to schedule your back to school annual eye exam appointment today by calling [INSERT PHONE #]!



To take advantage of our sample email, simply copy and paste the above text into an email and insert your phone number and name of practice. If you plan on posting back to school messaging to your facebook fan page, copy/paste either paragraph, and be sure to include the link to Vision Monday’s article. Also, refer your teen patients to if they have questions about sports and contact lenses, including how to win $2,500 in grant money for essential sports equipment.


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