CooperVision, Inc. today formally announced the U.S. launch of Biofinity® Multifocal at the AOA conference in Salt Lake City, UT. Biofinity Multifocal is the latest addition to the Biofinity family of monthly replacement contact lenses. The product combines the Biofinity Asphere and Toric lens material with proven Balanced Progressive™ Technology.
In addition to the new product, CooperVision also introduced a new streamlined fitting approach. Working closely with eye care practitioners, CooperVision developed the new process to make it easier for eye care practitioners to fit their patients and offer lens wearers an ideal combination of ease, comfort and eye health.
“One of the most important considerations for us in developing Biofinity Multifocal was listening to eye care professionals,” said Richard Clompus, OD, VP, Global Professional Relations at CooperVision. “Collaborating with the practitioners who work directly with lens wearers every day and understanding that every eye is unique—that's how we're able to bring outstanding new products to market time and again.”
In clinical testing, Biofinity Multifocal lenses outperformed other brands in a range of measurements, including end-of-the-day comfort, vision quality, and intent to continue with a lens.
Patients rated Biofinity Multifocal lenses as superior for overall satisfaction compared to both ACUVUE® OASYS® for PRESBYOPIA and PureVision® Multi-Focal after two weeks of wear.
CooperVision further validated the new fitting protocol through clinical testing with eye care practitioners, including Mile Brujic, OD of Premier Vision Group in Bowling Green, Ohio.
“It is a remarkably comfortable lens and this is important for our contact lens-wearing presbyopes,” Brujic said. “The sophisticated multifocal lens design makes it a versatile, uniquely-designed lens for even your most demanding presbyopic patients.”
“I had much greater success with Balanced Progressive Technology than ever before when I followed the new fitting steps to the letter,” said Jason Lake, OD of Eyecare Specialties in Warrensburg, Missouri. “The patient satisfaction was the highest I have encountered in any brand of multifocal contact lens and the visits were held to a minimum because the results were very predictable.”
“We are proud to offer our eye care practitioner partners another great tool to help improve their patients’ everyday lives with an easy-to-fit multifocal lens with superior comfort,” said Dennis Murphy, President, the Americas, CooperVision.
Biofinity Multifocal is currently available in the U.S. and France in sphere powers of +6.00 D to -8.00 D and in four ADD powers (+1.00, +1.50, +2.00, +2.50). A D and N lens are available for each ADD power.
The product will be available in Canada later this fiscal year. CooperVision anticipates a rollout to more countries and regions in 2012. The launch of Biofinity Multifocal follows a successful product line of Biofinity Asphere and Toric lenses worldwide. Biofinity is currently CooperVision's fastest growing brand.
Eye care practitioners can visit www.coopervision.com for product details.