Patient Retention

A key component of practice building is retaining existing patients while bringing new patients into the practice.

There’s no doubt that contact lenses provide a wide array of benefits, but despite those benefits, many new wearers drop out of lenses shortly after starting.

Every chapter of life presents new vision-related issues and concerns for a patient—and new opportunities for ECPs to help. The more effectively ECPs can shepherd patients through milestones, the more valuable they will be to patients and the more loyalty they will inspire.

Improving marketing for patient retention through automation

Consumers in today’s healthcare marketplace have more options at their fingertips than ever before. As a result, one of the most decisive challenges for eye care practitioners is ensuring that their existing patients remain with their practice.