CooperVision’s EyeCare Prime Subsidiary Introduces LensFerry S

In response to the increased frequency with which eye care practitioners are prescribing 1-day contact lenses, EyeCare Prime®, a subsidiary of CooperVision, Inc., announced at Vision Expo East an additional version of its pioneering LensFerry® service—LensFerry S. The service enables practices to offer patients subscription-based ordering of their 1-day contact lenses.

LensFerry S is now available to all eye care practices in the United States. Participating practices will have the ability to enroll 1-day contact lens wearers in the service, which divides the annual cost of 1-day lenses into automatic monthly payments and quarterly lens deliveries. LensFerry S includes contact lenses from all manufacturers at eye care practitioners’ specified prices, and the prescribing practice receives the sales revenue as if the lenses had been paid for in-office.

“Today’s consumers have become accustomed to subscription-based order fulfillment thanks to major online retailers such as Amazon,” said Mark Lindsey, General Manager, EyeCare Prime. “We understand the goal is to sell an annual supply of 1-day contact lenses. LensFerry S provides a simple and convenient tool for both practitioners and their patients, making it easy and more affordable to purchase their lenses. It lowers the upfront cost for wearers, enabling practitioners to transition more patients into 1-day lenses and ultimately driving increased sales and patient loyalty in their practices.”

LensFerry was first introduced last year. The full version of the service is the first and only mobile commerce solution specifically developed for eye care practitioners. It allows patients to order contact lenses—including monthly, two-week, and 1-day modalities—via a mobile device, tablet or computer for direct shipment to their homes. It also includes the ability to send custom-branded email and/or text reorder reminders, text-to-reorder functionality, and subscription-based ordering options.

“Through partnering with practitioners, we learned that many were interested in starting with only the subscription-based ordering part of the service,” said Lindsey. “With LensFerry S, we have separated that feature from the suite, providing more practitioners with the tools they need to compete in today’s optometric landscape. Now, they have more options to meet their individual practices’ needs.”

“CooperVision has a long-standing relationship with contact lens-prescribing professionals. We make significant investments in growing the industry’s most extensive range of soft contact lenses, and are strong advocates for the optometry industry with Federal and State government officials,” said Jerry Warner, President, North America, CooperVision. “LensFerry S adds to our portfolio of innovative products and services that helps eye care providers build and maintain successful practices through better patient retention and compliance with recommended wearing schedules.”

LensFerry is part of EyeCare Prime’s flagship suite of services, developed to help eye care practitioners build and expand their businesses with tools designed to acquire new patients and enable practices to retain and engage with existing patients.

The LensFerry S service is available to eye care practices for $49 per month, plus $2.50 per shipment. For every completed patient annual subscription through LensFerry S, EyeCare Prime will make a donation to Optometry Giving Sight for an eye exam.

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