Building on its commitment to People + Planet, CooperVision has launched its newest step in sustainability, The MADE BETTER™ Promise. Initially launched within the MyDay® family of contact lenses, The MADE BETTER™ Promise is about making smarter, more sustainable choices for our participating contact lenses.*1 It reflects the work we do each day, the progress we’ve made, and our ongoing dedication to a brighter future.
“CooperVision’s sustainability progress begins with innovation that’s reflected in our materials, our manufacturing and the entire life cycle of the products,”*†1 said Aldo Zucaro, Senior Director of Corporate Responsibility, CooperCompanies. “The MADE BETTER™ Promise is our next step in transforming innovations into realworld impact that benefits People + Planet.”*‡2
At CooperVision, we know that sustainability is a journey—one we’re committed to through purpose, innovation, and action. As we embark on the next chapter of our sustainability story, here’s a closer look at the MADE BETTER™ Promise.
Made Better for a Better World
With an eye on finding new ways to innovate and make a difference, the MADE BETTER™ Promise is a new, global sustainability platform that combines responsible sourcing, manufacturing efficiency and waste reduction practices, in addition to plastic footprint offsetting efforts, all under a single framework.*†1
“Made better is the smarter, more responsible way we design, make and deliver the products,”*†1 Mr. Zucaro continues. “Every step is intentional, bold, and with purpose, because every choice we make today shapes a better tomorrow. It’s our promise to keep pushing forward, choosing progress over complacency and proving that when we make things better, we make a difference.”
The MADE BETTER™ Promise is embedded throughout the lifecycle of MyDay® lenses. This encompasses sourcing more responsibly with lower carbon packaging materials, intentionally manufacturing for greater efficiency and reduced waste, and offsetting a portion of plastic footprint for the products sold.*†1
Key elements of CooperVision’s MADE BETTER™ Promise include:
MADE BETTERTM Through Sourcing Responsibly: We are proud to use ISCC PLUS-certified materials in all of MyDay® blister packs,§3,4 making CooperVision the first and only contact lens manufacturer to do so.◊¶3 ISCC PLUS is a globally recognized certification system that verifies whether materials are sourced, produced, and allocated in line with internationally established sustainability principles. These include protecting carbon-rich lands and biodiversity, respecting human rights, ensuring safe working conditions, and maintaining full traceability throughout the supply chain.
MADE BETTER™ Through Recovery + Repurposing: Our manufacturing processes are intentionally designed to reduce our carbon footprint through next-generation technologies and improved resource efficiency.**3 Approximately 95% of MyDay®’s primary packaging is made from lower-carbon materials◊††‡‡§§1—helping reduce our impact with every box. Additionally, facilities that make MyDay® contact lenses recycle more than 90% of waste.◊◊5
MADE BETTER™ Through Offsetting Our Possible Impact: CooperVision led the way as the first contact lens manufacturer to offer a range of net plastic neutral contact lenses.¶¶***†††6 To date, our net plastic neutrality program has supported the collection and recycling of over 670 million plastic bottles from coastal areas where plastic pollution is prevalent.‡‡‡7As part of our net plastic neutrality program, MyDay® alone has supported the collection and recycling of over 150 million plastic bottles-and counting.†§§§◊◊◊2
Sustainability and You
We’re making changes in the way we do things with the MADE BETTER™ Promise. But you can count on the fact that MyDay® is still the same. It’s just made with less carbon.‡‡¶¶¶8
We’re excited to take this next step for People + Planet. And we hope you’ll join us in this effort.
“As eye care professionals, we make daily choices that extend far beyond our exam rooms,” says Raj Patel, OD, FAAO, of Vancouver Vision Clinic. “Sustainability reflects a commitment to long-term health—not just for our patients, but for our communities and our planet. CooperVision’s leadership in this space gives me confidence that I’m aligning my practice with a company that shares those values.”
Discover More
Find out more about CooperVision’s sustainability commitment and the MADE BETTER™ Promise here.