In its ongoing effort to provide eye care professionals resources to enhance patient care and accelerate practice growth, CooperVision has launched its newest editorial offering, Depth of Focus, a quarterly publication featuring pertinent contact lens topics written by experts.
Each issue will offer in-depth insights on practice management strategies, staff training tips, and how to integrate the latest innovations in eyecare into daily practice.
Detail-rich Content Covering Evolving Patient Care Needs
“With the advent of new technologies, treatments, and research, our profession continues to transform at a rapid pace,” says Jennifer Palombi, OD, FAAO, Director, Professional Education and Development at CooperVision. “But no matter the changes on the horizon, or whether an ECP practices in a big city or small town, works in a corporate setting, academia, or private practice, every optometrist shares a common goal that never wavers: to provide the best care possible for patients. We are committed to empowering ECPs with the tools and knowledge needed to meet the evolving needs of patients. We hope Depth of Focus will provide a valuable resource in this continued mission that we share.”
Timely Topics from Today’s Leading Voices in the Profession
It is so important for prescribers to be kept current and excited, adds chief clinical editor Louise Sclafani, OD, FAAO, FSLS, Head, Specialty Lens Portfolio, CooperVision. “That is our goal of Depth of Focus. Each edition will focus on a topic that is current, and we will take a deep dive into the prescribing methods, modality options, practice benefits, and implementation techniques regarding each topic and relationship to our portfolio. I am very excited to have gathered such a variety of writers who not only can discuss these subjects, but who practice in different settings with unique perspectives.”
Expert Insights on How to Maximize Contact Lens Practice Growth
The first issue’s theme shines a light on how eye care professionals can grow a contact lens practice.
Articles in the inaugural issue include:
- Don’t Miss Out on the New Wearer Opportunity, by Dr. William Skoog, who provides an easy roadmap illustrating five simple strategies to attract new contact lens wearers to your practice.
- How to Grow Your Practice with Contact Lenses, by Dr. Bryan Heitmeyer. Contact lenses can be a great profit center without significant investment, he writes. Discover low cost, no cost, and creative ways to expand your CL patient base.
- Elevate Your Contact Lens Practice with Myopia Management, by Dr. Ashley Wallace-Tucker. Treating myopia can help preserve a child’s vision1,2 and offer practices a prime opportunity for category growth. Here’s how to achieve both.
- Is It True-Specialty Lenses are Just for Irregular Corneas? By Dr. Shalu Pal. Scleral and hybrid lenses aren’t just for severe dry eye or the most irregular corneas anymore-learn how they have a place in primary care optometry too.
- Lean on Practice Staff to Expand Your Contact Lens Practice, by ophthalmic technician, national lecturer and consultant Lynn Lawrence. Discover how to create a streamlined contact lens program spearheaded by staff that will elevate your practice and entire team.
Future issues will feature high-level insights on other important contact lens topics including myopia management, presbyopia, astigmatism, irregular corneas, and more.
Read the first issue of Depth of Focus now.
