Tap into the MyDay® toric Advantage

MyDay® Toric

Eight-out-of-ten established MyDay® toric contact lens wearers agree that they love their MyDay® toric lenses.1

When it comes to soft toric contact lenses, studies have provided a roadmap of what’s important to wearers with astigmatism.2-4

One multi-site investigation by Sulley et. al. found 27% of new toric contact lens wearers dropped out during the first year and many within the first two months.2 These patients cited visual problems as the number one reason why they discontinued wearing soft toric contact lenses. Studies have also reported that toric lens wearers drop out at higher rates compared to spherical lens wearers, which may be due to discomfort. 2,3,5

Since comfort and good vision are clearly key to a successful toric lens wearing experience for patients with astigmatism,2-4 eye care professionals (ECPs) can confidently turn to the number one, most prescribed toric contact lenses on the market: MyDay® toric and Biofinity® toric, 6 which share the same unparalleled prescription parameters7 and proven feature designs.*8

Considering MyDay® toric, here is a snapshot of the technology behind the lens, and an insider view of how patients with astigmatism feel about their MyDay® toric contact lenses.

Depend on Clear Visual Performance with Optimized Toric Lens GeometryTM

Found in both MyDay® toric and Biofinity® toric lenses is Optimized Toric Lens GeometryTM which delivers excellent stability, predictable orientation, and clear vision.*8 The Optimized Toric Lens GeometryTM design is trusted by practitioners as the most prescribed toric lens technology on the market.†6

 

When it comes to delivering on visual performance, 96% of MyDay® toric wearing patients agree their contact lenses provide good vision clarity.9 

 “My vision is sharper/crisper with MyDay® toric contact lenses because they correct my astigmatism better than other contact lenses,” says MyDay® toric wearer Elizabeth Shearon. 

Prescribe Torics that Deliver All-day Comfort

In addition to Optimized Toric Lens GeometryTM, both MyDay® toric and Biofinity® toric lenses feature the

same technology. Aquaform® Technology provides excellent vision,10 a healthy-wearing experience, and all-day comfort due to its ability to retain water throughout the lens material from core to surface, eliminating the need for surface coating or added wetting agents in the lens material. 

Aquaform® Technology provides the right balance of moisture, oxygen transmissibility, and modulus due to a unique integration of structures throughout the contact lens material.

In fact, 86% MyDay® toric contact lens wearers agree their contact lenses are comfortable all day.9

“I really like how the MyDay® toric lenses fit my eyes,” says MyDay® toric lens wearer Diane Miller. “They fit better than my previous contacts. They fit so well, that some days I forget I have them in.”

 

Adds wearer Elizabeth Shearon, “They’re easy to put in, and I’m able to wear them comfortably for 12 hours or more as needed.9 I love them!”

Lean into Toric Lenses with High Oxygen Transmission in an Unparalleled Range

MyDay® toric lenses provide 100% corneal oxygen consumption§ transmitting high levels of oxygen across the entire lens surface to help maintain ocular health.11 They also filter 86% of UVA and 97% of UVB rays.|

 

Further, MyDay® toric now matches Biofinity® toric’s core prescription range12 and also has the most prescription options of any 1-day lens available.13

Recommend a Toric Lens Your Patients Will Love

When polled about their perceptions about MyDay® toric, patients overwhelmingly expressed positive lens wearing experiences.14,15

 

“First time my prescription has been available in daily disposable contact lenses. No solution … I am so happy with these contact lenses,” says MyDay® toric wearer Roberta Jackson.

 

Just consider how MyDay® toric wearers collectively perceive their wearing experience:

  • 8 out of 10 established MyDay® toric contact lens wearers agree that they love their MyDay® toric lenses.
  • 96% of MyDay® toric contact lens wearers are likely to continue wearing them. 9
  • 9 out of 10 MyDay® toric contact lens wearers are likely to recommend MyDay® toric contact lenses to family and friends who need vision correction.16

Discover more about the many advantages of MyDay® toric for your patients with astigmatism. 

*It is for the ECP to use their professional judgment to determine fitting characteristics on eye with individual patients.

† US industry data on file

‡ 1 wk. follow- up visit: Overall Visual quality. 

§ During daily wear.

|Warning: UV-absorbing contact lenses are not substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, because they do not completely cover the eye and surrounding area. Patients should continue to use UV-absorbing eyewear as directed.

 

References:

1. CVI data on file 2023. US online survey: MyDay® toric survey; N=79, MyDay® toric wearers and rebate program participants who purchased within 6 months and have purchased MyDay® toric before. 81% of respondents selected the phrase "I love my MyDay® toric lenses" to best describe their experience.

2. Sulley A, Young G, Hunt C. Factors in the success of new contact lens wearers. Cont Lens Anterior Eye. 2017 Feb;40(1):15-24.

3. Sulley A, Young G, Hunt C, McCready S, Targett MT, Craven R. Retention Rates in New Contact Lens Wearers. Eye Contact Lens. 2018 Sep;44Suppl 1:S273-S282.

4. Maldonado-Codina C, Navascues Cornago M, Read ML, et al. The association of comfort and vision in soft toric contact lens wear. Cont Lens Anterior Eye. 2021 Aug;44(4):101387.

5. Young G, Chalmers RL, Napier L, et al. Characterizing contact lens-related dryness symptoms in a cross-section of UK soft lens wearers. Cont Lens Anterior Eye. 2011;34(2):64–70. doi:10.1016/j.clae.2010.08.005.

6. CVI data on file, 2023. Based on number of US soft contact lens fits, including CooperVision branded and customer-branded equivalent lenses. US industry reports and internal estimates.

7. CVI data on file 2021; Rx coverage database n=83,540 eyes; 14 to 70 years.

8. Sulley A, Greenaway N. Success rates with a toric soft contact lens design. Optom Vis Sci 2020;97(E-abstract):205296.

9. CVI data on file 2023. US online survey: MyDay® toric survey; N=202, MyDay® toric wearers and rebate program participants who purchased within 6 months.

10. CVI Data on file 2022. Based on global product sales and internal estimates of products using Aquaform® Technology over 12 months in 2022.

11. Brennan NA. Beyond Flux: Total Corneal Oxygen Consumption as an Index of Corneal Oxygenation During Contact Lens Wear. Optom Vis Sci. 2005;82(6):467-472.

12. MyDay toric 4392 prescription option (same as Biofinity toric).

13. CVI data on file, 2021. Based on number of prescription options available in the USA across all soft 1-day toric lenses as reported by the 4 main manufacturers.

14. CVI data on file, 2015. Randomized, bilateral, cross-over 1-week dispensing study of MyDay® toric lenses. N= 44 habitual soft lens wearers at 2 sites (1 in North America, and 1 in Canada). At dispensing and 1-week visits, MyDay® toric had better overall comfort ratings (p <0.01 for both).

15. CVI data on file. 2015. Randomized, bilateral, cross-over 1-week dispensing study of MyDay® toric lenses. N= 44 habitual soft lens wearers at 2 sites (1 in North America, and 1 in Canada). At dispensing visit, MyDay® toric had better visual stability (p=0.01). Vision Stability is 86 out of 100.

16. CVI data on file 2023. US online survey: MyDay® toric survey; N=202, MyDay® toric wearers and rebate program participants who purchased within 6 months. 92% likely/extremely likely to recommend to family and friends who need vision correction.

 

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