Demonstrating customer service through social media can help you build your practice. Below are a few tips to help you harness social media to improve your online image and...
With as many advancements as there are with contact lenses, most eye care practitioners still wish their patients were fully compliant. Patients who are not compliant can put...
So you’ve created a Facebook Page, a Twitter Account and a Google+ Page. What’s next? Well, the next step is the tough part of creating engaging social media content to...
As you think about spring or summer trips, you could be wondering: “How do I travel with contact lenses?” A lot of patients choose to leave their contacts at home in favor of...
When integrating social media into your practice, the main goal is to create familiarity. The way to keep patients coming to your practice's door is to create an environment...
Time is valuable for anyone; even busy optometrists. Keeping track of social media statistics on your social media pages can seem like a time sink, but it is important if you...
As an eye care professional, ensuring that your patient is comfortable and fitted correctly in a contact lens is essential. One of the main reasons that...
