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Practitioner home > ECP Viewpoints℠ > Practitioner Blog

Blog - All - 3

a close up shot of a young female optometrist with a patient in the exam room
What Makes Optometry Great

 Dr. Mark Schaeffer of MyEyeDr. shares his journey into optometry, inspirational advice for new ODs, and the many rewards the profession offers to its close-knit community.

picture of bookkeeper planning financial strategy and crunching numbers
Five Strategies to Guide New ODs to Financial Success

Dr. Chrisopher Lopez of ODs on Finance describes five key strategies for new to practice ODs to get on the right path for financial success.

close-up headshot of dr. cindy shan
Build Your Specialty Practice (Associate Version)

Dr. Cindy Shan offers a comprehensive, practical guide for new ODs to plan, launch and grow a specialty service within a larger private practice.

open for business sign hanging on business door
Five Strategies I Used to Open My Private Practice

From hiring the right team to identifying a unique blueprint of patient care, Dr. Manveen Bedi describes her journey in opening her private practice cold.

A photo of optometrist Essence Johnson, Executive Director of Black Eyecare Perspective and Director of Healthcare Careers at Uplift Education.
Why Diversity, Equity, and Inclusion Matter in Optometry

For those just entering the profession, Dr. Essence Johnson shares ways to build a culture of DEI within your practice and beyond.

a group of people in a circle holding their hands together to symbolize teamwork and support
Unparalleled Partnership: Supporting Optometry

From legislative advocacy to supporting future contact lens leaders, here are six key ways that CooperVision supports the profession.

Dr. Bryan Heitmeyer, OD, MBA, of ClearVue Vision Center
Maximize the New Contact Lens Wearer Opportunity with clariti® 1 day multifocal 3 Add

Dr. Bryan Heitmeyer shares why the new clariti® 1 day multifocal 3 Add is a go-to choice for new wearers.

a happy female college student walking to class
Building Community and Leadership in Optometry

CooperVision’s Student Contact Lens Leadership and Myopia Leadership societies offer students a wealth of opportunities and a launchpad for success.

student writing in a notebook and holding lightbulb, indicating learning and new ideas.
Essential Resources for Eye Care Excellence

CooperVision offers an innovative, learning ecosystem and suite of immersive programs for students and beyond.

cropped photo of optometrist Brooke Kaplan
Visual Comfort & Physical Comfort: Twofold Needs in a Screen-Dependent World

MyDay Energys®  and Biofinity Energys®offer a unique combination of innovative aspheric design and material technology that help eye tiredness and dryness associated with digital device use.

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