Simon Seshadri serves as Senior Vice President, Global Marketing and Life Cycle Management at CooperVision Inc. He previously held the title of Senior Vice President, Global Marketing, leading and evolving the Global Marketing function during a period of significant growth. Previously, while serving as Vice President, Marketing, North America, Seshadri launched the company’s Brilliant Futures™ Myopia Management Program with MiSight® 1 Day. Prior to that he served as Senior Director, Global Marketing, and had responsibility for the company's flagship Biofinity® brand. Before joining CooperVision in 2014, Simon held a variety of marketing leadership roles at Boots Healthcare, Philips Oral Healthcare, Bausch + Lomb and GE Healthcare, and has worked in the US, Europe and Asia Pacific.