System Integration Allows Patients to Order Contact Lenses from ECPs Anytime and Anywhere; Enables Practices to Increase Revenue and Save Staff Time
LAS VEGAS, September 13, 2017—The digital age has fundamentally changed the marketplace with US online contact lens sales totaling almost $700M. Giving patients a seamless way to buy lenses from their doctor has become more important than ever. Simplifying patient contact lens ordering and empowering practices to retain more contact lens sales, EyeCare Prime® announced today that itsLensFerry solution now integrates with electronic health record (EHR) systems utilized by eye care practitioners.
LensFerry allows wearers to order their prescribed contact lenses from anywhere at anytime, including text-to-order, subscriptions, an online practice portal, and other selling tools. The EHR integration enables contact lens prescription and ordering information to automatically sync between systems, streamlining the ordering process for both patients and practices.
“The new data sync functionality saves staff a significant amount of time, making LensFerry easier to use than ever before,” said Mark Lindsey, Global General Manager, EyeCare Prime. “LensFerry provides practices with automatic multi-channel selling capabilities so practices can drive lens sales even when their store isn’t open for business. Patients can order their contact lenses directly from their eye care practice with just a few clicks—any time of day, any day of the week—and the lenses are delivered right to their homes.”
With LensFerry, patients can quickly and conveniently order replacement contact lenses from any major manufacturer, and the prescribing practice receives the sales revenue as if the lenses had been ordered in-office. Patients are able to purchase lenses 24/7 by texting “order” or visiting their doctor’s custom-branded portal. The integration between LensFerry and practice management systems enables the patient’s prescription information to automatically pre-populate, making the checkout process simpler than many other retailers. Patients can also receive intelligent reminders based on purchases at the time of their exam including a “Win Back” campaign targeting patients who leave the office without purchasing anything. Subscriptions are also available for patients who want to pay monthly for their lenses, and receive automatic deliveries directly to their homes.
“In the current retail landscape, it is typical for many consumers to feel the need to shop around,” said Lindsey. “With those patients, there is a real opportunity to show them that the most convenient and reliable place from which to buy contact lenses is from their eye care practitioners. We have partnered with eye care practices to offer the tools necessary to make that possible. LensFerry enables practices to meet the needs of today’s anytime/anywhere patients by allowing them to purchase when, where and how they choose.”
For more information, visit eyecareprime.com.
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About EyeCare Prime
EyeCare Prime is a leading global provider of marketing services created exclusively for eye care practitioners. Our solution combines dedicated experts, strategy, cloud-based patient relationship management/commerce, and digital marketing expertise that enable eye care practices to maximize performance and achieve their vision. EyeCare Prime is a subsidiary of CooperVision. For more information, visit www.eyecareprime.com.
About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.
About The Cooper Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device company publicly traded on the NYSE (NYSE:COO). Cooper is dedicated to being A Quality of Life Company™ with a focus on delivering shareholder value. Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of families with its diversified portfolio of products and services focusing on women’s health, fertility and diagnostics. Headquartered in Pleasanton, CA, Cooper has more than 10,000 employees with products sold in over 100 countries. For more information, please visit www.coopercos.com.