WE KNEW A SHIFT TO SILICONE HYDROGEL WOULD HAPPEN 1 DAY. THAT DAY IS TODAY.

contact lenses

It’s here. The shift towards 1 Day silicone hydrogel contact lenses is happening. And CooperVision® stands behind this shift.

Why? Because silicone hydrogel 1 Day lenses offer a healthy contact lens wearing experience1 for patients’ eyes.

CooperVision wants to provide a quick and easy reference for eye care professionals (ECPs) like you to dig in to this information and educate yourselves.

POPULARITY OF SILICONE HYDROGELS IS GROWING.

76% OF ALL SOFT CONTACT LENS FITS GLOBALLY USE SILICONE HYDROGEL MATERIALS.
0%

OF ALL SOFT CONTACT LENS FITS GLOBALLY USE SILICONE HYDROGEL MATERIALS.2

82% OF FREQUENT REPLACEMENT CONTACT LENS FITS GLOBALLY ARE SILICONE HYDROGEL MATERIALS.
0%

OF FREQUENT REPLACEMENT CONTACT LENS FITS GLOBALLY ARE SILICONE HYDROGEL MATERIALS.2

EVIDENCE FOR THE PERFORMANCE OF SILICONE HYDROGELS.

eye graphic

PATIENTS BENEFIT FROM A MATERIAL WHICH COPES WELL WITH THE LONG HOURS OF WEAR THAT THEIR BUSY LIFESTYLES MAY DEMAND.

GROWTH IN USE OF 1 DAY LENSES.

 

 

 
On average, 1 Day lenses account for one-third of all soft lens fits.2
 
12.5 times reduced risk of cornea infiltration compared to frequently replaced lenses.3
 
Patient benefits are obvious: quick, convenient and no need for daily cleaning or cases.

FIVE KEY INSIGHTS:

REASONS FOR ECPS USING HYDROGEL RATHER THAN SILICONE HYDROGEL MATERIAL WHEN REFITTING PATIENTS.

0%

OF ECPS ARE PRESCRIBING 1 DAY HYDROGEL OVER SILICONE HYDROGEL DUE TO THE PRICE.4

0%

OF ECPS BELIEVE SOME PATIENTS DON’T WEAR THEIR LENSES ENOUGH TO REQUIRE THE OXYGEN TRANSMISSIBILITY BENEFIT OF SILICONE HYDROGEL.4

GETTING LOST: NOT ALL PATIENTS MOVING FROM FREQUENT REPLACEMENT SILICONE HYDROGELS END UP IN THE LENS ECPS PREFER TO FIT.

NEARLY
9 in
10

ECPS AGREE THAT LIKE PATIENTS WHO WEAR FREQUENT REPLACEMENT LENSES, THEY BELIEVE 1 DAY LENSES SHOULD BE IN A SILICONE HYDROGEL MATERIAL AS WELL.5

AND
7 in
10

ECPS ADMIT THIS IS THE TYPE OF LENS THEY CHOOSE TO WEAR THEMSELVES.6

 

REFITTING TO 1 DAY LENSES IS BECOMING MORE COMMON AND IS DRIVEN BY THE ECP.

world globe

0%

0%

EUROPEAN ECPS

US ECPS

ARE MOVING MORE FREQUENT REPLACEMENT WEARERS TO 1 DAY COMPARED TO 6 MONTHS AGO.4

0%

EUROPEAN ECPS

0%

US ECPS


ARE MOVING MORE FREQUENT REPLACEMENT WEARERS TO 1 DAY COMPARED TO 6 MONTHS AGO.4

SWITCH IS DRIVEN BY ECP, BUT patients are LIKELY TO AGREE WITH THE RECOMMENDATION.

 
 
eye care practitioner
0%
0%

OF THE TIME IT’S THE ECP DRIVING THE CHANGE4.

OF PATIENTS SAY THEY MAKE THEIR DECISIONS BASED ON ECP RECOMMENDATION. 4

0%

OF THE TIME IT’S THE ECP DRIVING THE CHANGE4.

0%

OF PATIENTS SAY THEY MAKE THEIR DECISIONS BASED ON ECP RECOMMENDATION. 4

 

ECP REASONS FOR CHANGE ARE RELATED TO EYE HEALTH AND COMFORT.

0%

OF THE TIME GENERAL AND LONG-TERM EYE HEALTH, COMFORT AT THE END OF THE DAY, AND BETTER FIT FOR PATIENTS’ LIFESTYLE.4

0%

OF THE TIME GENERAL AND LONG-TERM EYE HEALTH, COMFORT AT THE END OF THE DAY, AND BETTER FIT FOR PATIENTS’ LIFESTYLE.4

SO WHY DO 4 IN 10 FREQUENT REPLACEMENT silicone hydrogel WEARERS TO 1 DAY FITS END UP IN HYDROGEL MATERIALS? TALK TO YOUR PATIENTS ABOUT SIHY 1 DAY LENSES.

TALK ABOUT THE GROWTH IN USE OF 1 DAY LENSES.

HOW TO BEST COMMUNICATE THIS INFORMATION TO PATIENTS:

 

 

 
INFORM THEM.
It’s important to reinforce that a 1 Day silicone hydrogel brings together both modality and material benefits.
 
SPEAK THEIR LANGUAGE.
Use phrases like “all day comfort” and “long-term eye health”.
 
REPEAT THE BENEFITS OF SIHY.
One-third of patients know about 1 Day silicone hydrogels4. However, two-thirds of them want to learn more4.
 
  1. With higher oxygen permeability than hydrogel materials, silicone hydrogel contact lenses minimize or eliminate hypoxia-related signs and symptoms during lens wear.
  2. Morgan P, Woods C, Tranoudis IG, et al. International Contact Lens Prescribing in 2018. Contact Lens Spectrum. 2019;34(January 2019):26-32.
  3. Chalmers RL, Keay L, McNally J, Kern J. Multicenter case-control study of the role of lens materials and care products on the development of corneal infiltrates. Optometry and vision science. 2012;89(3):316-325.
  4. Basis. Migration from FRP to DD. Surveys conducted online in Q1 2019 in Europe (France, Germany, Italy, Spain) and the US. 75 eye care professionals (ECPs) in each European country, with French sample weighted to 75; 150 ECPs in the US, plus 500 consumers in each of Germany, Italy, Spain and the US who had switched from FRP to DD in the last 6 months, or who were open to using DD in future. CVI data on file 2019
  5. Orsborn G, Dumbleton K. Eye care professionals’ perceptions of the benefits of daily disposable silicone hydrogel contact lenses. Cont Lens Anterior Eye, 101016/jclae201902012. 2019.
  6. CooperVision study conducted by kublic llc in the U.S. August 2018. Total 1-day wearer sample size n=183. 2 Industry reports and internal estimates. Among 183 surveyed U.S. optometrists who wear 1-day contact lenses, 72% prefer a silicone hydrogel product for themselves. In:2018.