WE KNEW A SHIFT TO SILICONE HYDROGEL WOULD HAPPEN 1 DAY. THAT DAY IS TODAY.
It’s here. The shift towards 1 Day silicone hydrogel contact lenses is happening. And CooperVision® stands behind this shift.
Why? Because silicone hydrogel 1 Day lenses offer a healthy contact lens wearing experience1 for patients’ eyes.
CooperVision wants to provide a quick and easy reference for eye care professionals (ECPs) like you to dig in to this information and educate yourselves.
POPULARITY OF SILICONE HYDROGELS IS GROWING.
OF ALL SOFT CONTACT LENS FITS GLOBALLY USE SILICONE HYDROGEL MATERIALS.2
OF FREQUENT REPLACEMENT CONTACT LENS FITS GLOBALLY ARE SILICONE HYDROGEL MATERIALS.2
EVIDENCE FOR THE PERFORMANCE OF SILICONE HYDROGELS.
PATIENTS BENEFIT FROM A MATERIAL WHICH COPES WELL WITH THE LONG HOURS OF WEAR THAT THEIR BUSY LIFESTYLES MAY DEMAND.
GROWTH IN USE OF 1 DAY LENSES.
FIVE KEY INSIGHTS:
REASONS FOR ECPS USING HYDROGEL RATHER THAN SILICONE HYDROGEL MATERIAL WHEN REFITTING PATIENTS.
0%
OF ECPS ARE PRESCRIBING 1 DAY HYDROGEL OVER SILICONE HYDROGEL DUE TO THE PRICE.4
0%
OF ECPS BELIEVE SOME PATIENTS DON’T WEAR THEIR LENSES ENOUGH TO REQUIRE THE OXYGEN TRANSMISSIBILITY BENEFIT OF SILICONE HYDROGEL.4
GETTING LOST: NOT ALL PATIENTS MOVING FROM FREQUENT REPLACEMENT SILICONE HYDROGELS END UP IN THE LENS ECPS PREFER TO FIT.
NEARLY
9 in
10
ECPS AGREE THAT LIKE PATIENTS WHO WEAR FREQUENT REPLACEMENT LENSES, THEY BELIEVE 1 DAY LENSES SHOULD BE IN A SILICONE HYDROGEL MATERIAL AS WELL.5
AND
7 in
10
ECPS ADMIT THIS IS THE TYPE OF LENS THEY CHOOSE TO WEAR THEMSELVES.6
REFITTING TO 1 DAY LENSES IS BECOMING MORE COMMON AND IS DRIVEN BY THE ECP.
0%
EUROPEAN ECPS
US ECPS
ARE MOVING MORE FREQUENT REPLACEMENT WEARERS TO 1 DAY COMPARED TO 6 MONTHS AGO.4
EUROPEAN ECPS
US ECPS
ARE MOVING MORE FREQUENT REPLACEMENT WEARERS TO 1 DAY COMPARED TO 6 MONTHS AGO.4
SWITCH IS DRIVEN BY ECP, BUT patients are LIKELY TO AGREE WITH THE RECOMMENDATION.
0%
OF THE TIME IT’S THE ECP DRIVING THE CHANGE4.
OF PATIENTS SAY THEY MAKE THEIR DECISIONS BASED ON ECP RECOMMENDATION. 4
OF THE TIME IT’S THE ECP DRIVING THE CHANGE4.
OF PATIENTS SAY THEY MAKE THEIR DECISIONS BASED ON ECP RECOMMENDATION. 4
ECP REASONS FOR CHANGE ARE RELATED TO EYE HEALTH AND COMFORT.
OF THE TIME GENERAL AND LONG-TERM EYE HEALTH, COMFORT AT THE END OF THE DAY, AND BETTER FIT FOR PATIENTS’ LIFESTYLE.4
OF THE TIME GENERAL AND LONG-TERM EYE HEALTH, COMFORT AT THE END OF THE DAY, AND BETTER FIT FOR PATIENTS’ LIFESTYLE.4
SO WHY DO 4 IN 10 FREQUENT REPLACEMENT silicone hydrogel WEARERS TO 1 DAY FITS END UP IN HYDROGEL MATERIALS? TALK TO YOUR PATIENTS ABOUT SIHY 1 DAY LENSES.
TALK ABOUT THE GROWTH IN USE OF 1 DAY LENSES.
HOW TO BEST COMMUNICATE THIS INFORMATION TO PATIENTS:
It’s important to reinforce that a 1 Day silicone hydrogel brings together both modality and material benefits.
Use phrases like “all day comfort” and “long-term eye health”.
One-third of patients know about 1 Day silicone hydrogels4. However, two-thirds of them want to learn more4.