November 09, 2016

Search for Optometry’s Most Innovative and Exceptional Practices Ends on November 27

PLEASANTON, Calif., November 9, 2016 — Eye care practices from all over the United States have the opportunity to be recognized for the innovative and unexpected things they do every day to overcome challenges and grow their businesses—but time is running out. CooperVision, Inc. is reminding attendees at Academy 2016 that its second annual search for honorees for its Best Practices initiative ( will end in just a few weeks. The deadline for submission is November 27.

“We encourage every practice—no matter how large or small—to consider nominating themselves for Best Practices,” said Michele Andrews, OD, Senior Director of Professional and Academic Affairs, North America, CooperVision. “While many practices may feel that the things they do are not out of the ordinary, I would beg to differ. Look around you—at your colleagues, your staff, your patients. What keeps everybody coming back? Look at your office space, your technology, your business practices. And then tell us all about it in your submission. The process of applying for Best Practices is in and of itself a celebration of your great work.”

All U.S. optometry practices currently fitting contact lenses are invited to participate. Best Practices candidates are encouraged to submit practice profiles and stories, sharing their insights and experiences in all of the following areas:

  • Innovation will be evaluated on contributions to the betterment of eye health and education, leveraging technology in interesting ways to grow the practice, and advancing the eye care profession among the public.
  • Industry Leadership will be rated on how a practice advances the profession and leads the industry regionally, nationally, and even globally.
  • Patient Experience will be judged on how a practice delivers excellent eye care experiences and education to its patients, and unique aspects of patient care.

Candidates can choose to submit their stories by November 27 via written responses or video at The 2017 Best Practices will be named in early 2017.

For more information about the Best Practices initiative, or to apply, visit


About CooperVision

CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit


About The Cooper Companies

The Cooper Companies, Inc. ("Cooper") is a global medical device company publicly traded on the NYSE (NYSE:COO). Cooper is dedicated to being A Quality of Life Company™ with a focus on delivering shareholder value. Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of families with its diversified portfolio of products and services focusing on women’s health, fertility and diagnostics. Headquartered in Pleasanton, CA, Cooper has approximately 10,000 employees with products sold in over 100 countries. For more information, please visit


Media Contact
Heather Kowalczyk, APR, McDougall Communications for CooperVision, Inc. or 585-330-4878