PLEASANTON, Calif., October 12, 2017 — As an extension of its partnership with eye care professionals to share valuable insights and information across the profession, CooperVision, Inc. has introduced ECP Viewpoints. This one-stop resource is accessible from CooperVision’s practitioner homepage (www.CooperVision.com/practitioner/ecp-viewpoints), and features original content including peer-written articles, legislative updates, and news and information from CooperVision’s Professional Affairs team.
ECP Viewpoints includes focus areas such as: “For Your Practice,” featuring articles written by eye care professionals about how practices are adapting to changes in patient behavior and the marketplace; “From the Lane,” which enables practitioners to share insights and practical experiences for building a successful contact lens practice; and “Best Practices,” containing updates from the program’s current and past honorees. Other sections include “Legislative Advocacy,” “Product Spotlight,” and “Optometry Students & Educators.”
“To keep our finger on the pulse of optometry and engage with our customers in meaningful ways, we partner with eye care professionals every day,” said Michele Andrews, OD, Senior Director of Professional and Academic Affairs, North America, CooperVision. “We’re uncovering insights about common topics of interest among practitioners, and also finding success stories—eye care professionals who have knowledge and experience to share. ECP Viewpoints is an opportunity for these insights to be cast more broadly, enabling more peer-to-peer information sharing across the profession.”
Content will be updated regularly, as well as aggregated into a monthly email newsletter. To read ECP Viewpoints, visit www.CooperVision.com/practitioner/ecp-viewpoints.
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About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.
About The Cooper Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device company publicly traded on the NYSE (NYSE:COO). Cooper is dedicated to being A Quality of Life Company™ with a focus on delivering shareholder value. Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of families with its diversified portfolio of products and services focusing on women’s health, fertility and diagnostics. Headquartered in Pleasanton, CA, Cooper has more than 10,000 employees with products sold in over 100 countries. For more information, please visit www.coopercos.com
Media Contacts:
Heather Kowalczyk, APR
McDougall Communications for CooperVision, Inc.
heather@mcdougallpr.com or 585-434-2148