SAN RAMON, Calif., August 25, 2020—CooperVision announced today that Melissa Kiewe has been appointed Vice President, North America Marketing. She is responsible for overseeing all regional marketing strategies and demand creation initiatives, including product launches, programs and promotions.
Kiewe joined CooperVision in 2016 as Senior Director, Customer Marketing, for which she led the development of multifaceted marketing programs, marketing communications initiatives, and national and customer brand product launches.
“In just four years at CooperVision, Melissa has acted as a change agent to the company, spearheading several innovative customer marketing programs to meet the industry’s growing and changing needs,” said Jerry Warner, Executive Vice President and President, Americas and Commercial Functions at CooperVision. “Her proactive approach has been influential in CooperVision’s development and delivery of actionable patient-centered insights, especially in recent months as eye care professionals are faced by unprecedented challenges triggered by the COVID-19 pandemic. Her commitment to discovering new ways to contribute to the industry will continue to help build strategic partnerships and strengthen the company’s existing relationships with the eye care community.”
For more than 20 years, Kiewe has worked in the optical and healthcare industries. Prior to joining CooperVision, she held positions at companies including Bausch & Lomb, Johnson & Johnson and Pfizer. She has received several leadership awards following nominations from her peers and managers, most recently having been named one of Vision Monday’s 2020 Most Influential Women in Optical. Outside of optometry, she is a graduate of the LEAD Leadership Program from WOMEN Unlimited and has acted as a mentor and a coach for emerging women in leadership.
Kiewe received her bachelor’s degree from Syracuse University in managerial law and public policy. She currently resides with her family in Rochester, N.Y. and is based in CooperVision’s offices in Victor, N.Y.
She succeeds Simon Seshadri, who was promoted to the position of Senior Vice President, Global Marketing in June.
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CooperVision, a division of CooperCompanies (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.
CooperCompanies ("Cooper") is a global medical device company publicly traded on the NYSE (NYSE:COO). Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of women, babies and families with its diversified portfolio of products and services focusing on medical devices and fertility & genomics. Headquartered in San Ramon, Calif., Cooper has a workforce of more than 12,000 with products sold in over 100 countries. For more information, please visit www.coopercos.com.
Heather Kowalczyk, APR, Fellow PRSA, McDougall Communications
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