Morning Show Segment Focuses on Digital Eye Fatigue and the Benefits of
High-Oxygen Silicone Hydrogel 1-Day Contact Lenses
PLEASANTON, Calif., May 24, 2019—To inform the general public about growing prevalence of digital eye fatigue, the importance of oxygen to eye health, and the advanced contact lens technologies available to help, CooperVision, Inc. has partnered with Lifetime’s “The Balancing Act” to produce an educational segment that will air on Memorial Day—Monday, May 27—during the show’s 7:30 a.m. broadcast.
The segment features interviews with Erin Case, OD, who practices at Elite Vision Care in Boynton Beach, Fl., and two patients, each with different eye care needs. The first shares her experience with digital eye fatigue, including her understanding of the causes and symptoms of the condition, and her experience with CooperVision Biofinity Energys®, the first and only contact lenses designed to help with the eye tiredness and dryness associated with digital eye fatigue1. The second patient is a busy full-time grad student and receptionist, and after discussing her contact lens wear with Dr. Case, the OD highlights the advantages and convenience of switching to CooperVision clariti® 1 day contact lenses—which offer the benefits associated with high-oxygen at the cost of a low-oxygen lens.
“Through our collaboration with eye care professionals, CooperVision works every day to educate patients about the impact of digital device usage on the eyes, as well as the benefits of silicone hydrogel 1-day contact lenses,” said Michele Andrews, OD, Senior Director of Professional and Academic Affairs, North America, CooperVision. “With our investment in public awareness, we hope to reach an even broader audience, inspiring patients to walk into eye care practices feeling informed about the issues they may be experiencing—sparking a meaningful discussion with their practitioners about their eye health and the best contact lens options.”
“The Balancing Act” episode featuring contact lenses will air an additional 500 times in National Broadcast Syndication, will appear in approximately 500,000 hotel rooms nationwide, and will be available online at TheBalancingAct.com. In addition, CooperVision has planned a digital advertising campaign featuring the segment, which will run in top media markets through August.
For more information about CooperVision Biofinity Energys® and clariti® 1 day contact lenses, visit coopervision.com.
1. US monthly single vision lens
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CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit coopervision.com.
About The Cooper Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device company publicly traded on the NYSE (NYSE:COO). Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of women, babies and families with its diversified portfolio of products and services focusing on medical devices and fertility & genomics. Headquartered in Pleasanton, Calif., Cooper has more than 12,000 employees with products sold in over 100 countries. For more information, please visit www.coopercos.com.
Mike McDougall, APR, Fellow PRSA
McDougall Communications for CooperVision, Inc.
email@example.com or +1-585-545-1815