September 20, 2018

Initiative Discovers and Recognizes Optometry Practices That Advance the Profession Through Innovation, Industry Leadership and Patient Experience

PLEASANTON, Calif., September 20, 2018CooperVision, Inc. announced today its fourth annual search for the nation’s Best Practices. The program ( seeks to recognize and celebrate optometric practices whose visionary, innovative and unexpected aspects of care delivery lead to exceptional patient care and the advancement of the profession. Best Practices reflects CooperVision’s belief that amidst significant change in market dynamics, prescribers remain the central element in ensuring the best outcomes for their patients. 

In the three years since the launch of Best Practices, 30 eye care practices across the U.S. have been named as honorees—practices small and large, new and established, independent and corporate. 

“Best Practices has exceeded every expectation we ever had for the program due to the response from eye care professionals from coast to coast,” said Michele Andrews, OD, Senior Director of Professional and Academic Affairs, North America, CooperVision. “Through our close partnership with this growing group of honorees, we have come to understand differences in approaches to patient care, leadership, practice management, and more—yet there continue to be common ties that bind all of us together. Best Practices is a celebration of what makes practices unique, but also a reminder of what can be accomplished through collaboration. We have shared many stories, but we know there are many more to come. We can’t wait to see what the next honorees bring to the table in 2019.”

All U.S. optometry practices* currently fitting contact lenses are eligible to apply. Best Practices candidates are encouraged to submit practice profiles and stories, sharing their insights and experiences in the following areas:

  • Innovation will be evaluated on contributions to the betterment of eye health and education, leveraging technology in interesting ways to grow the practice, and advancing the eye care profession among the public.
  • Industry Leadership will be rated on how a practice advances the profession and leads the industry regionally, nationally and even globally.
  • Patient Experience will be judged on how a practice delivers excellent eye care experiences and education to its patients, and unique aspects of patient care.

Candidates can choose to submit their stories via written response at Applications will be accepted through November 21, 2018, and will be reviewed by a panel of judges including past Best Practices honorees, industry experts, and CooperVision leaders. The 2019 Best Practices will be announced early next year.

Best Practices honorees are broadly recognized throughout the profession by serving on professional panels, showcasing their expertise within the eye care trade media, and representing the program at industry trade shows. They are also invited to attend an educational summit to be held in Austin, Texas.

“I am truly honored to have been selected as a Best Practices recipient. CooperVision’s ability to recognize that excellence comes in many different forms has helped me meet a diverse group of doctors, many of whom I now call friends. Being exposed to this amazing group has helped me grow and discover new ways to serve my patients, my profession and community,” Shauna Thornhill, OD, Amarillo Vision Specialists.

For more information about the Best Practices initiative, to see past honorees, or to apply, visit

# # #

* For full details on the Best Practices terms and conditions, including eligibility requirements, refer to

About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit

About The Cooper Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device company publicly traded on the NYSE (NYSE:COO). Cooper is dedicated to being A Quality of Life Company™ with a focus on delivering shareholder value. Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of families with its diversified portfolio of products and services focusing on women’s health, fertility and diagnostics. Headquartered in Pleasanton, Calif., Cooper has more than 11,000 employees with products sold in over 100 countries. For more information, please visit

Media Contact
Heather Kowalczyk, APR
McDougall Communications for CooperVision or (585) 330-4878