Web-Based Course & On-Demand Webinar Identify Opportunities and Demonstrate Methods for Patient Education and Discussion
PLEASANTON, Calif., September 27, 2018 — To help eye care professionals grow their silicone hydrogel 1-day contact lens business, CooperVision, Inc. is unveiling a new, comprehensive online training program that can be completed at any place and time. The web-based training and on-demand webinar focus on teaching practitioners and staff how to successfully upgrade monthly and two-week wearers to benefit patients’ health and wearing experience, and increase practice profitability.
“Our recent research revealed significant opportunity for the continued adoption of silicone hydrogel 1-day contact lenses in the United States,” said Michele Andrews, OD, Senior Director of Professional and Academic Affairs, North America, CooperVision. “94% of responding U.S. eye care professionals agreed that silicone hydrogel 1-day lenses are the best choice to safeguard patient eye health related to contact lens wear1, yet they continue to hesitate to recommend them to patients—often due to misconceptions about cost, allergy, and comfort. These training resources give eye care professionals and staff the knowledge and valuable tools to help overcome these barriers to transitioning more patients to this beneficial combination of material and modality.”
The web-based training module, “Upgrade Your Monthly/2-Week Contact Lens Patients to SiHy 1-Day Lenses,” walks practitioners and/or staff members through the five stages of a patient’s interaction with an eye care practice, identifying opportunities to educate them about the benefits of silicone hydrogel 1-day contact lenses. The training includes video of practice representatives—from front desk staff to technicians to doctors—demonstrating how to facilitate the discussion. To complete the web-based training, U.S. eye care professionals can visit learning.coopervision.com to register for access. Alternatively, if a practitioner or team prefers a personally-guided session, they can contact their CooperVision representative for scheduling.
A second training option for practices is an on-demand webinar led by two of CooperVision’s Best Practices honorees, titled “Are You Missing Out on a Shift in the Market? How to Upgrade Monthly/2-Week Wearers to SiHy 1-Day.” Dr. Casey Hogan of Advanced Eye Care Professionals in Oak Lawn, Ill. and Dr. Stephanie Woo of Havasu Eye Center in Lake Havasu, Ariz. are both avid fitters of silicone hydrogel 1-day contact lenses in their practices. In the webinar, they share an overview of the benefits of silicone hydrogel for 1-day wearers, point out opportunities for patient education, and provide tips for how to train a practice’s staff for the upgrade. U.S. eye care professionals can register to watch or listen to the on-demand webinar at www.bit.ly/2NdDktb.
For more information about silicone hydrogel 1-day contact lenses, including CooperVision’s MyDay® and clariti® 1 day product families, visit coopervision.com/practitioner.
1 ECP Perceptions of the Benefits of 1-Day Silicone Hydrogels. Survey results of n=100 ECPs in US. February 2018. Cello Health Insight. Data on file.
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.
About The Cooper Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device company publicly traded on the NYSE (NYSE:COO). Cooper is dedicated to being A Quality of Life Company™ with a focus on delivering shareholder value. Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of families with its diversified portfolio of products and services focusing on women’s health, fertility and diagnostics. Headquartered in Pleasanton, Calif., Cooper has more than 11,000 employees with products sold in over 100 countries. For more information, please visit www.coopercos.com.
Heather Kowalczyk, APR
McDougall Communications for CooperVision
email@example.com or (585) 330-4878