PLEASANTON, Calif., August 24, 2015 — To help educate contact lens wearers about how to keep their eyes as healthy as possible, CooperVision, Inc. will launch a week-long consumer campaign in conjunction with the Center for Disease Control’s (CDC) second annual Contact Lens Health Week. The goal of the CDC’s efforts is to raise awareness about the importance of healthy contact lens habits.
In partnership with eye care practitioners across the U.S. as they work to educate their patients, CooperVision will leverage its marketing and communications resources this week to support this initiative. CooperVision has planned the distribution of healthy contact lens wear and care tips to broadcast, print and online consumer media outlets nationwide, as well as the frequent sharing of CDC information and materials through CooperVision’s social media channels.
“At CooperVision, we understand the challenges eye care practitioners face with patient compliance with recommended contact lens use and care,” said Gary Orsborn, OD, Vice President of Global Professional and Clinical Affairs at CooperVision. “Despite instruction from practitioners, many patients still do not realize the responsibility that comes with contact lens wear. While those of us in the industry do everything we can to reinforce healthy habits every day, it is incredibly validating to see an organization like the CDC—with such significant visibility and authority—join this effort with the observance of Contact Lens Health Week each year.”
To support Contact Lens Health Week, visit http://www.cdc.gov/contactlenses/contact-lens-health-week.html.
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses and related products and services. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.
About The Cooper Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device company publicly traded on the NYSE Euronext (NYSE:COO). Cooper is dedicated to being A Quality of Life Company™ with a focus on delivering shareholder value. Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical focuses on supplying women's health clinicians with market leading products and treatment options to improve the delivery of healthcare to women. Headquartered in Pleasanton, CA, Cooper has close to 10,000 employees with products sold in over 100 countries. For more information, please visit www.coopercos.com.
Heather Kowalczyk, McDougall Communications for CooperVision, Inc.
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