Used by Thousands of ECPs Each Month already, Digital Tool Builds Practitioner Confidence and Increases Toric and Multifocal First-Fit Success
PLEASANTON, Calif., September 18, 2019—In just 10 months since it launched in the United States, CooperVision’s OptiExpert™ app has already been adopted by tens of thousands of eye care professionals to boost CooperVision toric and multifocal contact lens fitting success. In fact, the U.S. has quickly become the third largest OptiExpert market globally, behind only the U.K. and Germany, which were among the first countries to introduce the app in 2014.
The popular digital tool—which includes straightforward CooperVision multifocal and toric contact lens calculators, and oxygen profiles that display the oxygen transmissibility of a select range of lenses—has logged more than 25,000 new users and has garnered more than 7,400 app downloads in the U.S. since being launched December 2018. Nearly 60% of users utilize the desktop version of the tool.
“As part of CooperVision’s partnership with eye care professionals, we are always looking for ways we can help make their jobs easier and their practices more efficient. OptiExpert was designed to simplify multifocal and toric contact lens fitting—boosting practitioner confidence and increasing the probability of first-fit success,1,2” said Michele Andrews, OD, Senior Director, Professional and Academic Affairs, North America, CooperVision. “The rapid adoption—and steady cadence of users each month—illustrates that OptiExpert™ has proven to be a valuable asset to ECPs.”
OptiExpert includes diagnostic lens recommendations from CooperVision product families, including clariti®, 1 day, MyDay®, Biofinity®, Avaira Vitality™ and Proclear®.
Clinical study results released earlier this year indicated that when eye care professionals utilize OptiExpert’s recommendations, 100% of contact lens wearers can be successfully fitted with clariti 1 day multifocal using two pairs of trial lenses or less.2
OptiExpert™ is available in 15 languages and 79 countries and territories, and is regularly used by thousands of ECPs each month. The app—which Google Play reviewers have awarded 4.5 of 5 stars—is free for iOS and Android devices, and can be downloaded from the Apple App Store and Google Play.
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1 Using OptiExpert™. Based on retrospective analysis of 26 patients (52 eyes) with subjective refractions ranging between +5.00D to -6.00D and ≤ -1.00D cylinder.
2 Woods J et al. Validation of a multifocal contact lens online fitting app. BCLA poster presentation 2019. Retrospective analysis refraction data with OptiExpert (n=96 eyes) with Rx range+5.00 to -6.00DS, ≤ -1.00DC; ADDs +1.50 to +2.50D.
OptiExpert™ is an educational, reference and information tool for eye care professionals. ECPs may choose to use the app in connection with their own patient evaluation, but it is not intended to be relied upon for clinical decision-making. OptiExpert™ is not intended as and does not constitute medical or optometric advice nor is it intended to replace the patient evaluation performed by an eye care professional.
About CooperVision
CooperVision, a unit of CooperCompanies (NYSE: COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.
About CooperCompanies
CooperCompanies (“Cooper”) is a global medical device company public traded on NYSE (NYSE: COO). Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of women, babies and families with its diversified portfolio of products and services focusing on medical devices and fertility & genomics. Headquartered in Pleasanton, Calif., Cooper has more than 12,000 employees with products sold in over 100 countries. For more information, please visit www.coopercos.com.
Media Contact
Heather Kowalczyk
McDougall Communications for CooperVision, Inc.
heather@mcdougallpr.com or +1-585-434-2148