TORONTO, August 7, 2019 — CooperVision Canada has announced the launch of a website (coopervision.ca/practitioner/marketing-resources) designed to help eye care professionals (ECPs) to more easily connect with patients, and ultimately, build their practice.
With a collection of downloadable communications materials, high-resolution photos and graphics, videos, and other marketing support tools created for in-office and online use, the new site offers a wide range of high-impact content.
“We wanted to create a space for ECPs where they could take advantage of ready-to-use resources that will help to amplify their marketing opportunities,” says Brian Filan, Director of Marketing, CooperVision Canada. “The new website offers access to materials that cover a variety of topics, including myopia management, contact lens wear, and digital eye fatigue.”
Most of the content on the site is available in both English and French. In many cases, the materials are unbranded, allowing practices the ability to use the resources with complementary messages.
“We understand that ECPs can be challenged in obtaining a steady stream of marketing and communications resources to build recognition for their practices,” continued Filan. “We’re enthusiastic about extending our partnership with ECPs across Canada with this introduction, and plan to regularly update the content to help practices keep pace with our dynamic, evolving marketplace.”
Access to the site requires a login. Practices can request access at https://coopervision.ca/practitioner/register or by contacting their CooperVision Canada representative.
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CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit coopervision.com.
About The Cooper Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device company publicly traded on the NYSE (NYSE:COO). Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of women, babies and families with its diversified portfolio of products and services focusing on medical devices and fertility & genomics. Headquartered in Pleasanton, Calif., Cooper has more than 12,000 employees with products sold in over 100 countries. For more information, please visit www.coopercos.com.
Maggie Munley, McDougall Communications for CooperVision, Inc.
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