ROCHESTER, N.Y., July 20, 2026—CooperVision has named Brenda Raphael as Vice President of Marketing, Americas. In this role, Raphael will oversee U.S. marketing across the company’s brand portfolio, customer marketing, and professional affairs. She joins the company as CooperVision continues to enhance its marketing capabilities through data-enabled decision-making, omnichannel customer engagement, and high-impact solutions.
“Brenda offers a rare combination of strategic vision, commercial acumen, and proven execution,” said Steven Robins, President, Americas, CooperVision. “Her ability to translate customer insights into growth-driving strategies will be instrumental as we continue to elevate our marketing impact and deliver meaningful value to customers and wearers. Equally important, Brenda is a strong people leader with a passion for developing talent, empowering teams, and cultivating future leaders.”
Raphael brings more than two decades of marketing and commercial leadership experience across global organizations including Pfizer, Bayer, Novartis, Procter & Gamble, and The Coca-Cola Company. Most recently, Raphael served as a marketing and business consultant, advising organizations on brand transformation, growth strategy, and commercialization excellence. She has a strong track record of delivering growth by fostering a culture of innovation, accountability, and continuous learning while building strong brands, advancing new product commercialization, and developing customer-focused marketing strategies. This expertise aligns closely with CooperVision’s commitment to more personalized marketing and deeper partnership with eye care professionals.
“I’m inspired by the opportunity to help shape the next phase of growth at CooperVision,” said Raphael. “There is significant opportunity to further connect with customers in meaningful ways, unlock their growth through sharper category insights, and support them with a marketing organization that is both agile and future-ready.”
Beyond her professional accomplishments, Raphael is deeply committed to community impact. She serves as Board Chair of the Alzheimer’s Association of the Hudson Valley and on the Executive Committee of The Pantry, a local food pantry. Raphael holds a master’s degree in business administration from the University of Virginia’s Darden School of Business and a bachelor’s degree from Cornell University.
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About CooperVision
CooperVision, a division of CooperCompanies (Nasdaq: COO), is a global leader in contact lens innovation, dedicated to advancing vision at every stage of life. The company offers one of the industry’s most comprehensive portfolios of soft and specialty contact lenses—including daily disposable, two-week and monthly options—with high-performance materials and optics across spherical, toric, and multifocal designs. With a strong heritage of addressing complex vision challenges such as childhood myopia, astigmatism, presbyopia, and irregular corneas, CooperVision combines purposeful research and development, state-of-the-art manufacturing, and deep practitioner partnerships to deliver clinically advanced solutions. Decades of experience and insight continue to shape the eye care profession and create meaningful advantages for both practitioners and wearers. For more information, visit www.coopervision.com.
About CooperCompanies
CooperCompanies (Nasdaq: COO) is a leading global medical device company focused on helping people experience life’s beautiful moments through its two business units, CooperVision and CooperSurgical. CooperVision is a trusted leader in the contact lens industry, helping to improve the way people see each day. CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most. Headquartered in San Ramon, Calif., CooperCompanies has a workforce of more than 15,000, sells products in over 130 countries, and positively impacts over fifty million lives each year. For more information, please visit www.coopercos.com.
Media Contact
Heather Kowalczyk, APR
McDougall Communications for CooperVision
+1.585.434.2148
heather@mcdougallpr.com
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