With the New Year upon us, we tend to find ourselves creating goals and longing for new beginnings. According to research, “most studies show that goals and resolutions begin to drop off after a week and only 40% of those who made resolutions actually stick to them.” With that in mind, here are a few ways to help meet your personal business goals and resolutions by engaging in the trends of 2015.
Is your practice a part of social media? If not, join it! As of today, social media is one of the fastest growing trends with many opportunities available to communicate, market, and promote your business to patients.
Although they may not be the newest trends, a few social media trends have stayed the same throughout the years such as Yelp, Google Plus pages, Facebook etc. Anything that involves patient interaction through online posting of reviews will always be important in attracting new patients.
Pictures are worth a thousand words and Instagram is one of the most popular social media trends used to connect businesses to people today. By simply posting pictures to this app, your patients can get to know your office, the staff, any current promotional deals, and more. Case studies have shown that recall rates, online sales, and overall revenue increases when using Instagram and can be especially impactful with small businesses.
Engaging patients within your practice and providing them with payment options are a couple of simple ways to keep them coming back in the future.
Today, many practices are starting to use iPads as a way of engaging patients through signing in, updating contact information etc. Instead of having patients sign in on an old-fashioned clip board, invest in an iPad and be among the first to use the newest cutting edge technology.
E-Mobile banking and the usage of E-Wallets are taking transactions by storm. Instead of carrying around a purse or wallet, you can now conveniently load your payment information into your smart phone and process transactions through scanning your phone. By implementing this form of payment, your practice will be viewed to patients as modern and up to date with the latest technologies.
These are just a few suggestions but always be on the lookout – with today’s technological advances, the next hot trend for 2015 may be something that doesn’t exist yet!
References:
http://www.nytimes.com/2014/09/11/opinion/the-digital-wallet-revolution.html?_r=0