For Immediate Release
Southampton, England, April 22, 2013— Global contact lens manufacturer, CooperVision, is proud to have won ‘Contact Lens Product of the Year’ for its Proclear 1 day multifocal lens at the prestigious Optician Awards 2013. Chosen by the judges for its innovative choice of lens material and imaginative marketing campaign, the ceremony took place at the Hilton Birmingham Metropole on Saturday 13th April.
Over 600 guests from every part of the optical industry attended the evening event, where 17 different awards were presented by sponsoring companies and optical dignitaries, alongside entertainment from UK comedian, Hugh Dennis.
The highly regarded "Contact Lens Product of the Year" award was presented to CooperVision by Optician Editor, Chris Bennett, in recognition of the lens product that has made the biggest impact in the last 12 months. Proclear 1 day multifocal was chosen as the overall winner by the judges over its three strong competitors, thanks to its significance and value offered to practitioners and patients, alongside the lens’ strong product innovation, straightforward fitting and simple aftercare.
Launched in May 2012, Proclear® 1 day multifocal is the ideal solution for patients with presbyopia, who want the convenience of a daily disposable lens. Designed to deliver excellent vision from any distance without compromising on comfort, Proclear 1 day multifocal provides a high-performing lens that offers natural biocompability.
Upon receiving the award CooperVision’s UK Managing Director, Nigel Mallinson, said: “It is such an honour to win this coveted award. It’s a real testament to every area of the business – from the initial R&D of the lens right through to the execution of the marketing campaign.
“Proclear 1 day multifocal meets the challenges of practitioners, patients and the contact lens market. It’s a product that not only offers all-day comfort and exceptional vision, but has the added convenience of a fresh, new lens every day. We’re thrilled it has been chosen as ‘Contact Lens Product of the Year’”.
For more information on Proclear 1 day multifocal visit Proclear 1 day.
CooperVision, a unit of The Cooper Companies, Inc. [NYSE: COO], is one of the world’s leading manufacturers of soft contact lenses. Dedicated to continually bringing a fresh perspective to the contact lens experience for practitioners and patients, CooperVision specialises in lenses for astigmatism, presbyopia, and ocular dryness. The company routinely collaborates with eye-care professionals in the research and development of relevant products. CooperVision manufactures a full array of monthly and daily disposable contact lenses featuring advanced materials and optics.
For more information, visit www.coopervision.com
Contact lenses are medical devices and can only be prescribed and dispensed by a licensed eye care professional.