Facebook has just released a redesign for its mobile app that has made it more important to have a business page than ever. It's local nearby search now shows details about the business, star ratings, and buttons to “Like,” “Check-in”, or “Call”...
CV+ Blog
CV+ Blog
Best Practices for an Optometric Practice’s Blog
Establishing an eye care blog that people want to keep up with depends on a few key practices.
Expertise: As an expert in your field, you have knowledge and experience that people want to know. The information you pass along to your patients as you...
Email Marketing Best Practices
Many of us experience the overwhelming feeling of logging into our email accounts, only to be greeted by an inbox that has grown well into the double digits overnight. So what do we do? We quickly skim the subject lines and the senders in an...
Tips on Creating Engaging Facebook Content
Have you ever posted something on Facebook and not receive a single “like” or comment? It can be disappointing, and you may feel as if this whole “social media world” isn’t right for your practice. Don’t give up so easily. There are many ways in...
Managing your Facebook Insights
Facebook keeps an extremely robust analytics archive of your page that, as an admin, you have access to use and help measure and manage the user interaction on your page.
Facebook Insights is massive. The good news is that most of it is unnecessary...
LinkedIn Best Practices
LinkedIn is the world’s largest professional social network with over 200 million members to date. Professionals in the eye care industry are using LinkedIn as a way to stay connected on a professional level. Some optometry practices have created...
Pinteresting Tools To Use On Pinterest
Not only is it one of the fastest growing social media sites in the world, Pinterest is the third most trafficked social network in the US. It is an effectively place to market your practice while having fun with your patients.
Here are some tools...
How to Start a YouTube Channel
While it seems as though the 4 billion hours people spend watching shared videos on YouTube is purely for entertainment, it turns out that there are a substantial number of people searching for informational videos as well. So why not learn how to...
Consider Patient Communication Software
Today, there are many ways that a practice can communicate with patients. Appointment reminders, birthday wishes, store promotions and holidays are some of the more common types of communications. Another way to communicate with patients is with...
How To Delete Your Duplicate Google+ Local Listing (And Why)
Have you ever “Googled” your eye care practice’s name only to find multiple listings under the Google Maps page? When searching for your eye care practice, it can get confusing when you look down the page and see that your practice has more than...
