Mobile device usage has changed drastically over the past 10 years - the way people communicate, work, and shop is continually evolving. Today’s consumer is growing accustomed to having quick, reliable, and accurate data at their fingertips. People want information now and increasingly, they look to their mobile device to get it. According to a recent study from the Pew Research Center, 64% of Americans have a smartphone - that is a big jump from 35% in 2011. This means that businesses will be looking at how mobile is influencing consumer decisions. Having a strong online presence, being on a mobile cloud service, and being integrated across different Operating Systems are key focus points for businesses today.
Google Ranking Mobile Friendly Sites Higher
As of April 21, 2015, Google is including mobile friendliness as a component of their search results. This means if your online presence is mobile friendly, you have a better chance of appearing higher on a Google search. This change in Google’s search algorithm will apply to all mobile searches in all languages worldwide. After this change is taken into effect, it will have a great impact on users and better quality results making it more important for a business to be mobile ready. To see how your site is doing, click here.
Integration of Operating Systems
With every newly released phone manufactured from the Android and Apple market, mobile devices are becoming faster, more stable, and powerful. The divide between Mobile OS and Desktop OS is becoming smaller and smaller. Being accessible on all types of platforms will benefit your business in many ways especially as you grow. As long as the applications are registered in the network, accessing the data that you need from any device will enable constant communication on every platform. The syncing of applications across your tablet, smart phone, and laptop will ultimately provide you with a continuous work environment.
Having a cloud based service will allow you to access the information you need from anywhere, anytime, and any device. With the move toward smaller, more powerful devices, having a cloud based service will allow workers to have a more efficient experience when working on their devices. Removing constraints from applications so that it is accessible on any device anywhere will enable users to work seamlessly with their fellow colleagues and share devices without the loss of data. Also, cloud based services will automatically back up your data so you can access it from anywhere. This eliminates the restriction of only accessing a specific document or application on a given computer.
Mobile growth is hot and showing no signs of letting up – make sure you and your business are staying up to speed.