MYTH #6: Many fitters believe that decreasing the minus power in the distance zone of the (N) lens will solve near vision complaints with the ProClear Multifocal.
On the heels of an invigorating and motivating North America Annual Sales Meeting, I’d like to share with you what CooperVision has planned for 2010. Now more than ever,...
Welcome to On Eye, the contact lens blog from CooperVision. One of my roles at CooperVision is to manage the technology that contact lens experts use to fit, order, and manage...
Over the course of the past six years, I have dedicated most of my time to promoting the use and fitting of multifocal contact lenses. A number of misperceptions continue to...
It’s the perfect time of year to reflect on what worked and what didn’t work in 2009, while focusing on your marketing plans for 2010. Surely, we will continue to face...