Simon Seshadri

SVP, Global Marketing

Simon Seshadri joined CooperVision in August 2014 as Senior Director of Global Marketing, assuming responsibility for the frequent replacement brand portfolio worldwide, including the Biofinity® and Avaira® brand families. In March 2015, Simon became Vice President of Marketing for North America, and for five years he led a team of marketers charged with the development and execution of the marketing strategy for CVI’s full product and services portfolio, across all customer channels. In 2020, after overseeing the US launch of CVI’s novel Brilliant Futures™ Myopia Management Program with MiSight® 1 Day, Simon was promoted to the role of Global Marketing Senior Vice President, his current role, in which he oversees all worldwide marketing activities for CVI’s full portfolio.

Prior to joining CVI, Simon held a variety of country, regional and global marketing leadership roles with responsibility for the management of brand, professional, trade and digital marketing teams at consumer & B2B healthcare organizations such as Boots Healthcare, Philips Oral Healthcare, Bausch + Lomb and GE Healthcare.

Simon holds a Bachelor of Commerce degree in Marketing from the University of British Columbia, and an MBA in General Management from the London Business School. During the MBA he completed a semester of study at the China Europe International Business School, in Shanghai.

A native of Vancouver, Canada, Simon has worked in Japan, the UK and the US, and is fluent in Japanese. He resides with his wife and daughter in Pleasanton, California.