Your Turnkey Digital Marketing Solution Driven By Our Marketing Experts
Premier provides you with a turnkey digital solution which includes a marketing professional to help acquire, retain and engage your patients. WebSystem3 is included in this offer!
Dedicated Marketing Consultant Executes Marketing Activities
Your personal digital marketing consultant will work with your practice to execute the Premier solution and help you meet your quarterly business goals. Meet with your consultant each quarter to review your custom digital analytics report and plan for the upcoming quarter.
Keeping up with what patients are saying about your practice is a challenging and time consuming task. Your dedicated marketing consultant will keep tabs about what patients are saying about your practice across the web and will send you an email alert each time you receive a new review on one of your review sites. You’ll also receive a weekly review report card detailing your overall online review rating, and the number of reviews you’ve received on each page.
Optimization of 60+ Online Directories
You’ll be provided with an online business analysis, indicating how your business’s information appears across the top 60+ online directories and if there are errors in your online data. Your consultant will optimize and correct each online directory with detailed business information, an appointment request button and photos of your practice, in order to create a complete, accurate and consistent online presence that leads patients to your door.
Custom Email Marketing Campaigns
Email marketing is an effective way to communicate with your patients and drive revenue. Send timely emails, invite patients to an upcoming trunk show, advertise your latest sunglasses collection or remind them to use their flex spending dollars by simply contacting your consultant. Once the email campaign is sent to your patients, your consultant will follow up and discuss the campaign analytics and its success.
Social Media Management
Connecting with your patients on social media is a great way to keep your practice top of mind, develop strong relationship and influence your patient’s buying decisions. Your consultant will keep your pages up to date by posting over 500 interesting and optometry related posts to your social media pages annually.
Mobile Friendly Website
Fifty seven percent of mobile users will abandon a website if it takes more than 3 seconds to load. Your consultant will develop a mobile friendly website for your practice, allowing patients to quickly and easily take action and find the information they are looking for.
Each quarter your Premier consultant will evaluate your digital analytics and develop a summary report outlining your success in the primary categories that Premier focuses on developing- Online Presence, Social Media Management, Online Reputation, Mobile Website Functionality and Email Marketing. You will also have a quarterly meeting to review your report and plan for the upcoming quarter.
This solution also includes WebSystem3! WebSystem3 is a cloud-based patient relationship management system that combines marketing and automation across all customer touch points, enabling you to connect with your patients through their preferred channels – when, where, and how they choose.
1Fox S, Rainie L. The Search for Online Medical Help. Pew Research Center. http://www.pewinternet.org/2002/05/22/main-report-the-search-for-online-medical-help/. Published May 2002. Accessed August 9, 2016.