Earlier today, we debuted new packaging for the Biofinity and Biofinity Toric products. The new design showcases our new corporate identity and watermark logo, which launched in March:
The new packaging reflects CooperVision’s perspective that the world is a vibrant, dynamic place. It also provides a unique take on water and comfort – valuable qualities of CooperVision lenses that are key ingredients in our wearers’ daily lives.
There is no change to the contact lenses themselves, so practitioners and wearers alike can be assured that CooperVision contact lenses will continue to provide the same clear vision and great comfort that thousands of wearers have come to depend on.
“The new packaging highlights our commitment to providing practitioners with innovative contact lenses and tools that help enhance the patient’s wearing experience and their interaction with the practitioner’s office,” said Dennis Murphy, president, the Americas, CooperVision. “We are excited to see our new brand identity roll out across our product portfolio.”